TY - CHAP

T1 - Colour Chart

AU - Beyes, Timon

PY - 2019/12/12

Y1 - 2019/12/12

N2 - This chapter dwells on the colour chart as technology of organization. Following Benjamin’s distinction between medium of perception and technical apparatus, the colour chart is discussed as a materialization of colour’s organizational forces. For one, the colour chart disciplines the unruly, unstable, and treacherous realm of colour into orderly, manageable, and commercially exploitable colours. Then, by way of manifold forms of charts and grids, colour becomes a technology of organizing the social. However, colour is a perennial force of disorganization. The history of the colour chart is thus also one of grappling with colour’s volatility and unruliness.

AB - This chapter dwells on the colour chart as technology of organization. Following Benjamin’s distinction between medium of perception and technical apparatus, the colour chart is discussed as a materialization of colour’s organizational forces. For one, the colour chart disciplines the unruly, unstable, and treacherous realm of colour into orderly, manageable, and commercially exploitable colours. Then, by way of manifold forms of charts and grids, colour becomes a technology of organizing the social. However, colour is a perennial force of disorganization. The history of the colour chart is thus also one of grappling with colour’s volatility and unruliness.

KW - Digital media

KW - Media and communication studies

UR - https://global.oup.com/academic/product/the-oxford-handbook-of-media-technology-and-organization-studies-9780198809913?facet_narrowbypubdate_facet=This%20Month&lang=en&cc=gb#

U2 - 10.1093/oxfordhb/9780198809913.013.12

DO - 10.1093/oxfordhb/9780198809913.013.12

M3 - Contributions to collected editions/anthologies

SN - 978–0–19–880991–3

SP - 125

EP - 135

BT - The Oxford Handbook of Media, Technology, and Organization Studies

A2 - Beyes, Timon

A2 - Pias, Claus

A2 - Holt, Robin

PB - Oxford University Press

CY - Oxford

ER -