Business model or strategy: What comes first? A lifecycle perspective in the Scandinavian software industry
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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in: Problems and Perspectives in Management (PPM), Jahrgang 13, Nr. 2, 2015, S. 161-169.
Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › begutachtet
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TY - JOUR
T1 - Business model or strategy
T2 - What comes first? A lifecycle perspective in the Scandinavian software industry
AU - Friis, Jesper Deleuran
AU - Lueg, Rainer
AU - Mayanja, Remmy
AU - Salling, Simon Tind
AU - Sørensen, Kasper Aalund Møller
N1 - Lizenz: https://doaj.org/toc/1810-5467
PY - 2015
Y1 - 2015
N2 - There is an ongoing debate on how the concepts of strategy and business models relate to each other. Specifically, it is a puzzle whether business models determine strategies, or whether strategies precede business models (Seddon et al., 2004). Based on recent conceptual considerations (Cavalcante et al., 2011), the authors attempt to solve this puzzle by considering their mutual influence at different stages of the company's business lifecycle. For that, the auhors use Scandinavian Software Company (SSC) as a case study. The initial idea of a business model is shown to shape SSC's strategy in the birth phase. It is then argued that this relationship changed as SSC entered its growth phase and met competition, and the product market strategy determined the change in the business model. The researchers contribute to the currently underexplored dynamic relationship of business models and strategies over the business lifecycle.
AB - There is an ongoing debate on how the concepts of strategy and business models relate to each other. Specifically, it is a puzzle whether business models determine strategies, or whether strategies precede business models (Seddon et al., 2004). Based on recent conceptual considerations (Cavalcante et al., 2011), the authors attempt to solve this puzzle by considering their mutual influence at different stages of the company's business lifecycle. For that, the auhors use Scandinavian Software Company (SSC) as a case study. The initial idea of a business model is shown to shape SSC's strategy in the birth phase. It is then argued that this relationship changed as SSC entered its growth phase and met competition, and the product market strategy determined the change in the business model. The researchers contribute to the currently underexplored dynamic relationship of business models and strategies over the business lifecycle.
KW - Business lifecycle
KW - Business model
KW - Strategy
KW - Management studies
M3 - Journal articles
AN - SCOPUS:84943815681
VL - 13
SP - 161
EP - 169
JO - Problems and Perspectives in Management (PPM)
JF - Problems and Perspectives in Management (PPM)
SN - 1727-7051
IS - 2
ER -