TY - JOUR

T1 - Business model or strategy

T2 - What comes first? A lifecycle perspective in the Scandinavian software industry

AU - Friis, Jesper Deleuran

AU - Lueg, Rainer

AU - Mayanja, Remmy

AU - Salling, Simon Tind

AU - Sørensen, Kasper Aalund Møller

N1 - Lizenz: https://doaj.org/toc/1810-5467

PY - 2015

Y1 - 2015

N2 - There is an ongoing debate on how the concepts of strategy and business models relate to each other. Specifically, it is a puzzle whether business models determine strategies, or whether strategies precede business models (Seddon et al., 2004). Based on recent conceptual considerations (Cavalcante et al., 2011), the authors attempt to solve this puzzle by considering their mutual influence at different stages of the company's business lifecycle. For that, the auhors use Scandinavian Software Company (SSC) as a case study. The initial idea of a business model is shown to shape SSC's strategy in the birth phase. It is then argued that this relationship changed as SSC entered its growth phase and met competition, and the product market strategy determined the change in the business model. The researchers contribute to the currently underexplored dynamic relationship of business models and strategies over the business lifecycle.

AB - There is an ongoing debate on how the concepts of strategy and business models relate to each other. Specifically, it is a puzzle whether business models determine strategies, or whether strategies precede business models (Seddon et al., 2004). Based on recent conceptual considerations (Cavalcante et al., 2011), the authors attempt to solve this puzzle by considering their mutual influence at different stages of the company's business lifecycle. For that, the auhors use Scandinavian Software Company (SSC) as a case study. The initial idea of a business model is shown to shape SSC's strategy in the birth phase. It is then argued that this relationship changed as SSC entered its growth phase and met competition, and the product market strategy determined the change in the business model. The researchers contribute to the currently underexplored dynamic relationship of business models and strategies over the business lifecycle.

KW - Business lifecycle

KW - Business model

KW - Strategy

KW - Management studies

M3 - Journal articles

AN - SCOPUS:84943815681

VL - 13

SP - 161

EP - 169

JO - Problems and Perspectives in Management (PPM)

JF - Problems and Perspectives in Management (PPM)

SN - 1727-7051

IS - 2

ER -