TY - JOUR

T1 - Beyond plastic – Consumers prefer food packaging derived from genetically modified plants

AU - Weisenfeld, Ursula

AU - Hauerwaas, Antoniya

AU - Elshiewy, Ossama

AU - Halder, Pradipta

AU - Wesseler, Justus

AU - Cingiz, Kutay

AU - Broer, Inge

N1 - © 2023 The Authors. Published by Elsevier B.V. Funding Information: This publication is part of the project Sustainable Co-Production [053.80.738] of the research programme [ERA-Net Cofund Action under the research and innovation programme Horizon 2020] “Tobacco as sustainable production platform of the natural biopolymer cyanophycin as co-product to oil and protein,” which is partly financed by the Dutch Research Council (NWO), the German Federal Ministry for education and research (BMBF) and by the Argentine government.The Finnish part of the data collection was financed by the Business School, University of Eastern Finland. We especially thank Prof. Tommi Laukkanen for arranging the funding. Funding Information: This publication is part of the project Sustainable Co-Production [053.80.738] of the research programme [ERA-Net Cofund Action under the research and innovation programme Horizon 2020 ] “Tobacco as sustainable production platform of the natural biopolymer cyanophycin as co-product to oil and protein,” which is partly financed by the Dutch Research Council ( NWO ), the German Federal Ministry for education and research ( BMBF ) and by the Argentine government . Publisher Copyright: © 2023 The Authors

PY - 2023/12/1

Y1 - 2023/12/1

N2 - The technology of genetically modified organisms (GMO) and especially genetically modified plants (GMP) applied in agriculture is a key element in a bioeconomy-based sustainability transition. However, consumers in many European countries allegedly disapprove of ‘green biotechnology’. Drawing on innovation adoption and risk perception literature, we explore the acceptance of GMP-based food packaging. Fossil-fuel-based production and plastic waste have become a major concern in many societies, and GMP-based technologies might offer solutions. Taking fully degradable material based on GMP as an example to replace conventional plastic in many applications, we present new insights into the GMP debate using a choice-based conjoint analysis in four European countries. Our results show that GMP-based packaging material is preferred to conventional plastic packaging in all countries. We present implications for research policies.

AB - The technology of genetically modified organisms (GMO) and especially genetically modified plants (GMP) applied in agriculture is a key element in a bioeconomy-based sustainability transition. However, consumers in many European countries allegedly disapprove of ‘green biotechnology’. Drawing on innovation adoption and risk perception literature, we explore the acceptance of GMP-based food packaging. Fossil-fuel-based production and plastic waste have become a major concern in many societies, and GMP-based technologies might offer solutions. Taking fully degradable material based on GMP as an example to replace conventional plastic in many applications, we present new insights into the GMP debate using a choice-based conjoint analysis in four European countries. Our results show that GMP-based packaging material is preferred to conventional plastic packaging in all countries. We present implications for research policies.

KW - Bioeconomy

KW - Europe

KW - Genetically modified plants

KW - Innovation adoption

KW - Plastic packaging

KW - Risk perception

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=85170243635&partnerID=8YFLogxK

U2 - 10.1016/j.respol.2023.104883

DO - 10.1016/j.respol.2023.104883

M3 - Journal articles

AN - SCOPUS:85170243635

VL - 52

JO - Research Policy

JF - Research Policy

SN - 0048-7333

IS - 10

M1 - 104883

ER -