3D vs. 2D - Exploring Pedagogical Conversational Agents for AI-supported Brainstorming
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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45th International Conference on Information Systems, ICIS 2024. The Association for Information Systems (AIS), 2024. (45th International Conference on Information Systems, ICIS 2024).
Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung › begutachtet
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TY - CHAP
T1 - 3D vs. 2D - Exploring Pedagogical Conversational Agents for AI-supported Brainstorming
AU - Khosrawi-Rad, Bijan
AU - Shahda, Farah
AU - Rinn, Heidi
AU - Augenstein, Dominik
AU - Robra-Bissantz, Susanne
N1 - Publisher Copyright: © 2024 International Conference on Information Systems. All Rights Reserved.
PY - 2024
Y1 - 2024
N2 - Universities are increasingly offering courses on the development of new and innovative business models. Despite the relevance of digital teaching, they so far rarely use digital collaboration and ideation tools. Pedagogical conversation agents (PCAs) can moderate collaborative learning tasks and support creative processes. Integrating PCAs into virtual worlds is an innovative approach to combine both technologies' advantages regarding learning and collaboration support. This mixed methods study examines the perception of an AI-moderated group brainstorming in a 3D virtual world compared to AI-moderated brainstorming in a 2D chat using a between-subjects experiment with 70 learners. Quantitative results from the learners'perception reveal mostly higher ratings of the 2D chat. Qualitative results however show that learners highlighted the 3D world's potential regarding the social relatedness within the group. This paper contributes new knowledge on PCAs in entrepreneurship education, the design of virtual worlds, as well as the effects of AI-supported brainstorming.
AB - Universities are increasingly offering courses on the development of new and innovative business models. Despite the relevance of digital teaching, they so far rarely use digital collaboration and ideation tools. Pedagogical conversation agents (PCAs) can moderate collaborative learning tasks and support creative processes. Integrating PCAs into virtual worlds is an innovative approach to combine both technologies' advantages regarding learning and collaboration support. This mixed methods study examines the perception of an AI-moderated group brainstorming in a 3D virtual world compared to AI-moderated brainstorming in a 2D chat using a between-subjects experiment with 70 learners. Quantitative results from the learners'perception reveal mostly higher ratings of the 2D chat. Qualitative results however show that learners highlighted the 3D world's potential regarding the social relatedness within the group. This paper contributes new knowledge on PCAs in entrepreneurship education, the design of virtual worlds, as well as the effects of AI-supported brainstorming.
KW - AI-supported Brainstorming
KW - Creativity
KW - Pedagogical Conversational Agent
KW - Virtual World
UR - http://www.scopus.com/inward/record.url?scp=105010821951&partnerID=8YFLogxK
M3 - Article in conference proceedings
AN - SCOPUS:105010821951
T3 - 45th International Conference on Information Systems, ICIS 2024
BT - 45th International Conference on Information Systems, ICIS 2024
PB - The Association for Information Systems (AIS)
T2 - 45th International Conference on Information Systems, ICIS 2024
Y2 - 15 December 2024 through 18 December 2024
ER -