SEM Account Aggregation - ein Verfahren zur Optimierung der Suchmaschinenwerbung in KMU

Projekt: Transfer (FuE-Projekt)

Projektbeteiligte

Beschreibung

Im Forschungsprojekt „Search Engine Marketing Account Aggregation“ – kurz SEM-A² – untersucht das Team um Prof. Dr. Burkhardt Funk Suchmaschinenwerbung für Unternehmen. Dabei zielen die Forscher besonders darauf ab, wissenschaftlich relevante und praktisch umsetzbare Lösungsbeiträge für kleine und mittlere Unternehmen in der Region zu entwickeln.
AkronymTM 1.3 C FuE-Projekt 07 - SEM-A2
StatusAbgeschlossen
Zeitraum01.10.1131.10.15

Verknüpfte Publikationen

Zuletzt angesehen

Publikationen

  1. Determinants of entrepreneurial intent: A meta-analytic test and integration of competing models
  2. Perceptron and SVM learning with generalized cost models
  3. Tree and mycorrhizal fungal diversity drive intraspecific and intraindividual trait variation in temperate forests
  4. Assessing empirical research on value-based management
  5. An Equation with many Variables
  6. Chip extrusion with integrated equal channel angular pressing
  7. Ontology-based automatic classification for Web pages
  8. A highly transparent method of assessing the contribution of incentives to meet various technical challenges in distributed energy systems
  9. Properties of some overlapping self-similar and some self-affine measures
  10. Towards a Comprehensive Framework for Environmental Management Accounting
  11. Import and export of ideas
  12. Phase Shift APOD and POD Control Technique in Multi-Level Inverters to Mitigate Total Harmonic Distortion
  13. Using frequency tagging to investigate social processing in autism
  14. Does symbolic representation through class signalling appeal to voters? Evidence from a conjoint experiment
  15. Microstructure, mechanical properties and fracture behaviors of large-scale sand-cast Mg-3Y-2Gd-1Nd-0.4Zr alloy
  16. Adaptive wavelet methods for saddle point problems
  17. Set oriented computation of transport rates in 3-degree of freedom systems
  18. Overcoming physical distancing in online communities to create human spaces for societal transformations
  19. Geometric control tools for robotic manipulators
  20. Digital and IT-Enabled Organizational Transformation - Where Do We Go From Here?
  21. Towards a Better Understanding of the Phenomenon of "Adolescent Struggling Readers"
  22. Prothesen, Aufschreibesysteme, Cyborgs
  23. Is the market classification of risk always efficient?
  24. Augmented space
  25. From Enterprise Architecture to Business Ecosystem Architecture
  26. Application of Friction Riveting technique for the assembly of electronic components on printed circuit boards (PCB)
  27. “Making Sense”
  28. Pathways and mechanisms for catalyzing social impact through Orchestration: Insights from an open social innovation project