How Has German Gangsta-Rapper "Kollegah" Used Digital Media for Self-Marketing?

Presse/Medien: Presse / Medien

For music artists, the marketing possibilities of digital media have opened up new opportunities independent from the major music industry. MICHAEL AHLERS has examined this process using the German Gangsta rapper Kollegah as example. As Ahlers describes in this video, his research team conducted an interdisciplinary two-part study in focusing on Kollegah’s skill set and knowledge in one part and in the other one on the reaction of the media to Kollegah. They established diverse strategies that make the rapper both successful and controversial in his genre but also in mainstream media. This study is the first proof of concept of the success of musical self-marketing. Conducted in 2017, the results of the study don't take into account the events in the aftermath of the 2018 German Music Award "Echo".

Quellenangaben

TitelHow Has German Gangsta-Rapper "Kollegah" Used Digital Media for Self-Marketing?
BekanntheitsgradInternational
Medienbezeichnung/OutletWebvideo
MedienformatWeb
Land/GebietDeutschland
Datum der Veröffentlichung12.02.18
BeschreibungVideo on Latest Thinking
Produzent/AutorMichael Ahlers
URLhttps://doi.org/10.21036/LTPUB10603
PersonenMichael Ahlers

Beschreibung

For music artists, the marketing possibilities of digital media have opened up new opportunities independent from the major music industry. MICHAEL AHLERS has examined this process using the German Gangsta rapper Kollegah as example. As Ahlers describes in this video, his research team conducted an interdisciplinary two-part study in focusing on Kollegah’s skill set and knowledge in one part and in the other one on the reaction of the media to Kollegah. They established diverse strategies that make the rapper both successful and controversial in his genre but also in mainstream media. This study is the first proof of concept of the success of musical self-marketing. Conducted in 2017, the results of the study don't take into account the events in the aftermath of the 2018 German Music Award "Echo".

Zeitraum12.02.2018
Beziehungsdiagramm

Zuletzt angesehen

Forschende

  1. Linnart Ebel

Publikationen

  1. Sich Platz verschaffen
  2. Die wandlungsaffine Unternehmung
  3. Strategien des Sichtbarmachens in der Ethnografie
  4. Local scenes, urban development and the commercialization of live music
  5. Measuring the Impacts of NGO Partnerships
  6. Alternative Modelle zur Ausgestaltung von Gemeindesteuern : mikroanalytische Quantifizierung der Einnahme-, der Einkommens- und der Verteilungseffekte
  7. Off to Louisiana
  8. Digitalisierung & Inklusion – Teil 2
  9. Openness in Cross-Cultural Work Settings
  10. Die programmatische Orientierung des Museums
  11. Asia in the edges: a narrative account of the Inter-Asia Cultural Studies Summer School in Bangalore
  12. Akustisches Kapital
  13. Step on it! How Positive Affective States Influence Young Drivers’ Driving Behaviors
  14. Postural control in Parkinson´s disease
  15. Adaptive survival mechanisms and growth limitations of small-stature herb species across a plant diversity gradient
  16. Soziale Unterschiede in der Gesundheitskompetenz von Studierenden
  17. The social–ecological ladder of restoration ambition
  18. An Bildern denken
  19. Ist die Seele noch zu retten?
  20. Erfolgskriterien ökologieorientierten Managements
  21. REGISTRATION REQUIREMENTS FOR SATELLITES AND THE REALITY OF LARGE CONSTELLATIONS
  22. Führung von Repatriates zur Unterstützung des Wissenstransferprozesses
  23. Seeanemonenmodelle der Werkstatt Blaschka
  24. Wirksamkeit Internet- und Mobil-basierter Behandlung komorbider Depression bei Diabetes.
  25. Kindertheologie und schulische Alltagspraxis
  26. „Self-Tracking“ als medienpädagogische Herausforderung
  27. Konzept zur Qualifizierung für Bildungsarbeit im Kontext von Zivilcourage und Gewaltprävention
  28. Lebensqualitätsmess-instrumente in der Reha-bilitation Unfallverletzter
  29. A synthesis for everyone: 5 years of work in Romania
  30. Building ethical awareness to strengthen co-production for transformation
  31. Organizational identity and firm growth
  32. SpurenLesen 2: Religionsbuch für die 7./8. Klasse, Lehrerband
  33. Against Water
  34. Entrepreneurial teams vs management teams
  35. Gender und Diversity in der Lehre – ein Sensibilisierungsangebot