How Has German Gangsta-Rapper "Kollegah" Used Digital Media for Self-Marketing?

Presse/Medien: Presse / Medien

For music artists, the marketing possibilities of digital media have opened up new opportunities independent from the major music industry. MICHAEL AHLERS has examined this process using the German Gangsta rapper Kollegah as example. As Ahlers describes in this video, his research team conducted an interdisciplinary two-part study in focusing on Kollegah’s skill set and knowledge in one part and in the other one on the reaction of the media to Kollegah. They established diverse strategies that make the rapper both successful and controversial in his genre but also in mainstream media. This study is the first proof of concept of the success of musical self-marketing. Conducted in 2017, the results of the study don't take into account the events in the aftermath of the 2018 German Music Award "Echo".

Quellenangaben

TitelHow Has German Gangsta-Rapper "Kollegah" Used Digital Media for Self-Marketing?
BekanntheitsgradInternational
Medienbezeichnung/OutletWebvideo
MedienformatWeb
Land/GebietDeutschland
Datum der Veröffentlichung12.02.18
BeschreibungVideo on Latest Thinking
Produzent/AutorMichael Ahlers
URLhttps://doi.org/10.21036/LTPUB10603
PersonenMichael Ahlers

Beschreibung

For music artists, the marketing possibilities of digital media have opened up new opportunities independent from the major music industry. MICHAEL AHLERS has examined this process using the German Gangsta rapper Kollegah as example. As Ahlers describes in this video, his research team conducted an interdisciplinary two-part study in focusing on Kollegah’s skill set and knowledge in one part and in the other one on the reaction of the media to Kollegah. They established diverse strategies that make the rapper both successful and controversial in his genre but also in mainstream media. This study is the first proof of concept of the success of musical self-marketing. Conducted in 2017, the results of the study don't take into account the events in the aftermath of the 2018 German Music Award "Echo".

Zeitraum12.02.2018
Beziehungsdiagramm

Zuletzt angesehen

Aktivitäten

  1. Berufung in den Beirat der Studie zur Entwicklung der Ganztagsschule (StEG)
  2. 18. Deutsches Institut für Erwachsenenbildung Forum Weiterbildung - DIE2015
  3. Sozio-technische Instrumente für nachhaltiges Flussgebietsmanagement - 2009
  4. Workshop on Family Migration Processes in a Comparative Perspective - 2018
  5. Aerial Alps. Balloon Photography and Mountain Modeling in the 19th Century
  6. Entrepreneurship in Professional Service Firms – Framing a Research Agenda
  7. Werkstattgespräch "Globalisierte Familie: mobil - vielfältig .ambivalent" 2012
  8. „Künstliche Intelligenz im Alltag“ – Heute, Morgen und danach? @ BBS I Lüneburg
  9. Strafbare (Bei-)Hilfe von deutschen Frauenärzten zur Eizellspende im Ausland
  10. Economic Capital and Social Capital in Integrative Negotiations - IACM 2019
  11. Expatriate success: Findings from 10 host-cultural clusters around the world
  12. Die 10. Tagung der AG Populärkultur und Medien in der GfM - Popkongress 2018
  13. Die gesellschaftlichen Implikationen der Digitalisierung für die Forschung
  14. Adaptive Lehrkräfteinterventionen im mathematischen Problemlöseunterricht
  15. Assessing cognitive abilities for L2 learning: A review of accessible tools
  16. Momentum - The Psychological Forces Underlying Exploration and Exploitation
  17. Museumserfahrungen: Das eMotion-Projekt durch die Perspektive der Evaluation
  18. International Association for Media and Communication Research - IAMCR 2012
  19. Wie Studierende mit digitalen Daten die Verkehrswende vor Ort unterstützen
  20. Annual Conference of the European Political Science Association - EPSA 2019
  21. Society for Industrial and Organizational Psychology Conference - SIOP 2007
  22. ‚Doing sovereignty‘. Elemente einer Grammatik der Identitätsbildung qua Recht

Publikationen

  1. Corporate Social Responsibility (CSR) nachhaltig im Unternehmen verankern
  2. Paradigmen und Konzepte zum Einsatz digitaler Medien im Musikunterricht
  3. Sexualverhalten und Meinungen zu AIDS in der Bundesrepublik Deutschland
  4. Das Wissen, von dem deutsche Hochschulen nicht wissen, dass sie es wissen
  5. Bürokratie(kosten)abbau: verbesserte Rahmenbedingungen für Existenzgründer?
  6. Ausdauernd Rad fahren - eine kooperative Herausforderung auf zwei Rädern
  7. A framework for business model development in technology-driven start-ups
  8. Rainer Mühlhoff: Immersive Macht. Affekttheorie nach Spinoza und Foucault
  9. Professional Judges’ Disbelief in Free Will Does Not Decrease Punishment
  10. Value Creation, Management Competencies, and Global Corporate Citizenship
  11. Introducing education for sustainable development into Egyptian schools
  12. Sprachliche Heterogenität im gesellschaftswissenschaftlichen Unterricht
  13. Zwischen Selbstvermarktung und Subversion. Das Web 2.0 und seine Subjekte
  14. Educators' Competence Frameworks in Education for Sustainable Development
  15. Heuristic approximation and computational algorithms for closed networks
  16. How to specify the structure of substituted blade-like zigzag diamondoids
  17. Haiti als Heimat der Heimatlosen. Anna Seghers‘ lateinamerikanische Utopie
  18. Schools and their ‚culture of consumption‘: a context for consumer learning
  19. Hydraulic Fracturing: Zusammensetzung und Entsorgung anfallender Abwässer
  20. Effects of elevated CO2, O3 and K deficiency on Norway spruce (Picea abies)
  21. Political orientations do not cancel out, and politics is not about truth
  22. Die Kosten des Klimawandels sind höher als die Kosten des Klimaschutzes
  23. Model inversion using fuzzy neural network with boosting of the solution