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Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Authors

Original languageGerman
Title of host publicationKulturmarketing
EditorsHardy Geyer
Number of pages14
Place of PublicationMünchen
PublisherOldenbourg Schulbuchverl
Publication date2008
Pages247-260
ISBN (print)978-3-486-58502-5, 3-486-58502-9
Publication statusPublished - 2008

Other publications by the same author(s)

Aktuelle Trends im Key Account Management in der Konsumgüterindustrie

Lürssen, J., 01.12.2011, Hamburg : Handelsblatt Media Group.

Research output: other publications › Articles in scientific forums or blogs › Transfer

Produktwissen und Kaufentscheidung: Einbeziehung des Produktwissens bei der Analyse von Kaufentscheidungen mit der Information-Display-Matrix

Lürssen, J., 1989, Frankfurt, Main: Peter Lang Verlag. 307 p. (Schriften zur empirischen Entscheidungsforschung; vol. 9)

Research output: Books and anthologies › Monographs › Research

Die heimlichen Spielregeln der Karriere: wie Sie die ungeschriebenen Gesetze am Arbeitsplatz für Ihren Erfolg nutzen

Lürssen, J. & Opresnik, M. O., 2010, 3. ed. Frankfurt, Main: Campus Verlag. 233 p.

Research output: Books and anthologies › Book

Profitables Wachstum durch Neukundengewinnung

Lürssen, J., 11.12.2010, In: salesbusiness. 19, 11, p. 34-35 2 p.

Research output: Journal contributions › Journal articles › Research

AIDA, reif für das Museum?

Lürssen, J., 2004, In: Absatzwirtschaft. 47

Research output: Journal contributions › Journal articles › Research

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