VALUES-BASED BUSINESS MODEL INNOVATION-THE CASE OF ECOSIA AND ITS BUSINESS MODEL
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VALUES-BASED BUSINESS MODEL INNOVATION-THE CASE OF ECOSIA AND ITS BUSINESS MODEL. / Ivanov, Kiril.
In: International Journal of Innovation Management, Vol. 26, No. 5, 2240002, 09.07.2022.Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - VALUES-BASED BUSINESS MODEL INNOVATION-THE CASE OF ECOSIA AND ITS BUSINESS MODEL
AU - Ivanov, Kiril
N1 - Publisher Copyright: © 2022 The Author(s).
PY - 2022/7/9
Y1 - 2022/7/9
N2 - This paper explores how values-based innovation (VBI) management can facilitate the development of business models and their constitutive components. It analyses the case of the green search engine, Ecosia, to demonstrate and further differentiate the theoretical framework of VBI management. According to the VBI management framework, the devel-opment of sustainable business models cannot be appropriately managed and researched without considering values and normative orientations. Ecosia’s case highlights that the continuous reconsideration and negotiation of values is integral to the management of business model innovation (BMI) and contributes to the development and specification of business model components. Thus, the case confirms and contributes to a more in-depth understanding of the role values play in managing innovation and demonstrates some of the challenges encountered in the daily practice of VBI management.
AB - This paper explores how values-based innovation (VBI) management can facilitate the development of business models and their constitutive components. It analyses the case of the green search engine, Ecosia, to demonstrate and further differentiate the theoretical framework of VBI management. According to the VBI management framework, the devel-opment of sustainable business models cannot be appropriately managed and researched without considering values and normative orientations. Ecosia’s case highlights that the continuous reconsideration and negotiation of values is integral to the management of business model innovation (BMI) and contributes to the development and specification of business model components. Thus, the case confirms and contributes to a more in-depth understanding of the role values play in managing innovation and demonstrates some of the challenges encountered in the daily practice of VBI management.
KW - values
KW - innovation management
KW - business model
KW - sustainability
KW - search engine
KW - Management studies
KW - Sustainability Governance
UR - http://www.scopus.com/inward/record.url?scp=85134391577&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/68b8fe6a-d0be-3c85-9699-1e4129a88090/
U2 - 10.1142/S1363919622400023
DO - 10.1142/S1363919622400023
M3 - Journal articles
VL - 26
JO - International Journal of Innovation Management
JF - International Journal of Innovation Management
SN - 1363-9196
IS - 5
M1 - 2240002
ER -