'Too Good'to Succeed? Why Not Just Try'Good Enough'! Some Deliberations on the Prospects of Frugal Innovations

Research output: Journal contributionsJournal articlesResearchpeer-review

Authors

  • Rajnish Tiwari
  • Cornelius Herstatt
Original languageEnglish
JournalScience
ISSN0036-8075
Publication statusPublished - 2013