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India’s emergence as a lead market for frugal innovations: An introduction to the theme and to the contributed volume

Research output: Contributions to collected editions/works › Chapter › peer-review

Authors

  • Cornelius Herstatt
  • Rajnish Tiwari
Original languageEnglish
Title of host publicationLead Market India: Key Elements and Corporate Perspectives for Frugal Innovations
Publication date2016
Pages1--10
Publication statusPublished - 2016

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