The Uncanny Polar Bear: Activists Visually Attack an Overly Emotionalized Image Clone
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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Image Politics of Climate Change: Visualizations, Imaginations, Documentations. ed. / Birgit Schneider; Thomas Nocke. Bielefeld: transcript Verlag, 2014. p. 249-272 (Image; Vol. 55).
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review
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TY - CHAP
T1 - The Uncanny Polar Bear
T2 - Activists Visually Attack an Overly Emotionalized Image Clone
AU - Tollmann, Vera
PY - 2014/7
Y1 - 2014/7
N2 - This essay takes as its starting point an observation on popular culture: The polar bear has become an icon of climate change discourse. Against the backdrop of cultural and visual studies, the text examines the bear’s semiotic shifts, from an “early warning signal” of climate change to the iconoclastic use and disruption of the image by activists, to its use as commercialized “carrier of emotions”—or even “emoticon.” How does context change the polar bear’s message? Following W.J.T. Mitchell’s method of “iconology,” which reconsiders the image as a living thing, this essay takes a look at images of polar bears across the media.
AB - This essay takes as its starting point an observation on popular culture: The polar bear has become an icon of climate change discourse. Against the backdrop of cultural and visual studies, the text examines the bear’s semiotic shifts, from an “early warning signal” of climate change to the iconoclastic use and disruption of the image by activists, to its use as commercialized “carrier of emotions”—or even “emoticon.” How does context change the polar bear’s message? Following W.J.T. Mitchell’s method of “iconology,” which reconsiders the image as a living thing, this essay takes a look at images of polar bears across the media.
KW - Digital media
UR - http://www.scopus.com/inward/record.url?scp=105004715782&partnerID=8YFLogxK
U2 - 10.1515/transcript.9783839426104.249
DO - 10.1515/transcript.9783839426104.249
M3 - Contributions to collected editions/anthologies
SN - 978-3-8376-2610-0
T3 - Image
SP - 249
EP - 272
BT - Image Politics of Climate Change
A2 - Schneider, Birgit
A2 - Nocke, Thomas
PB - transcript Verlag
CY - Bielefeld
ER -