The Folding of the American Working Class in Mad Men

Enrica Picarelli

The Folding of the American Working Class in Mad Men

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Standard

The Folding of the American Working Class in Mad Men. / Picarelli, Enrica.

Blue-Collar Pop Culture: From Nascar to Jersey Shore. ed. / M. Keith Booker. Vol. Volume 2: Television and the Culture of Everyday Life Santa Barbara, Denver, Oxford : Praeger Publishers, 2012. p. 191-209.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research › peer-review

Harvard

Picarelli, E 2012, The Folding of the American Working Class in Mad Men. in MK Booker (ed.), Blue-Collar Pop Culture: From Nascar to Jersey Shore. vol. Volume 2: Television and the Culture of Everyday Life, Praeger Publishers, Santa Barbara, Denver, Oxford, pp. 191-209.

APA

Picarelli, E. (2012). The Folding of the American Working Class in Mad Men. In M. K. Booker (Ed.), Blue-Collar Pop Culture: From Nascar to Jersey Shore (Vol. Volume 2: Television and the Culture of Everyday Life, pp. 191-209). Praeger Publishers.

Vancouver

Picarelli E. The Folding of the American Working Class in Mad Men. In Booker MK, editor, Blue-Collar Pop Culture: From Nascar to Jersey Shore. Vol. Volume 2: Television and the Culture of Everyday Life. Santa Barbara, Denver, Oxford: Praeger Publishers. 2012. p. 191-209

Bibtex

@inbook{addb8a64bbea4c63b517fef4f8e213e0,

title = "The Folding of the American Working Class in Mad Men",

abstract = "The TV show Mad Men (2007 – present)1 explores the world of postwar working-class America through the eyes of Donald Draper (Jon Hamm), a copywriter from Madison Avenue, New York. Draper{\textquoteright}s job in the booming 1960s advertising industry provides a look into the social history of twentieth century America that deconstructs representations of the times as a period of stability and easy social advancement. Through a reworking of postwar Hollywood aesthetics, Mad Men focuses on Draper{\textquoteright}s difficulties in concealing his working-class origins and negotiating a middle-class personality. His enterprising, yet conflicted identity, dwelling in between two worlds, embodies the contradictions that afflicted a generation of “mental” salaried laborers and the crisis of class-consciousness that accompanied the postwar bourgeoisification of the American. Draper{\textquoteright}s struggle to retain integrity in the face of instability reveals how Mad Men{\textquoteright}s representation of work is tied to the work of representation of a drifting and unstable self.",

keywords = "Cultural studies, Media and communication studies",

author = "Enrica Picarelli",

year = "2012",

language = "English",

isbn = "978-0-313-39198-9",

volume = "Volume 2: Television and the Culture of Everyday Life",

pages = "191--209",

editor = "Booker, {M. Keith}",

booktitle = "Blue-Collar Pop Culture",

publisher = "Praeger Publishers",

address = "United States",

}

RIS

TY - CHAP

T1 - The Folding of the American Working Class in Mad Men

AU - Picarelli, Enrica

PY - 2012

Y1 - 2012

N2 - The TV show Mad Men (2007 – present)1 explores the world of postwar working-class America through the eyes of Donald Draper (Jon Hamm), a copywriter from Madison Avenue, New York. Draper’s job in the booming 1960s advertising industry provides a look into the social history of twentieth century America that deconstructs representations of the times as a period of stability and easy social advancement. Through a reworking of postwar Hollywood aesthetics, Mad Men focuses on Draper’s difficulties in concealing his working-class origins and negotiating a middle-class personality. His enterprising, yet conflicted identity, dwelling in between two worlds, embodies the contradictions that afflicted a generation of “mental” salaried laborers and the crisis of class-consciousness that accompanied the postwar bourgeoisification of the American. Draper’s struggle to retain integrity in the face of instability reveals how Mad Men’s representation of work is tied to the work of representation of a drifting and unstable self.

AB - The TV show Mad Men (2007 – present)1 explores the world of postwar working-class America through the eyes of Donald Draper (Jon Hamm), a copywriter from Madison Avenue, New York. Draper’s job in the booming 1960s advertising industry provides a look into the social history of twentieth century America that deconstructs representations of the times as a period of stability and easy social advancement. Through a reworking of postwar Hollywood aesthetics, Mad Men focuses on Draper’s difficulties in concealing his working-class origins and negotiating a middle-class personality. His enterprising, yet conflicted identity, dwelling in between two worlds, embodies the contradictions that afflicted a generation of “mental” salaried laborers and the crisis of class-consciousness that accompanied the postwar bourgeoisification of the American. Draper’s struggle to retain integrity in the face of instability reveals how Mad Men’s representation of work is tied to the work of representation of a drifting and unstable self.

KW - Cultural studies

KW - Media and communication studies

M3 - Contributions to collected editions/anthologies

SN - 978-0-313-39198-9

VL - Volume 2: Television and the Culture of Everyday Life

SP - 191

EP - 209

BT - Blue-Collar Pop Culture

A2 - Booker, M. Keith

PB - Praeger Publishers

CY - Santa Barbara, Denver, Oxford

ER -