The effect of trust on quality in the culturally diverse tourism industry

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The effect of trust on quality in the culturally diverse tourism industry. / Bouncken, Ricarda B.
In: Journal of Quality Assurance in Hospitality and Tourism, Vol. 1, No. 3, 01.09.2000, p. 85-104.

Research output: Journal contributionsJournal articlesResearchpeer-review

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@article{995916fef3d143b6ab7466c65a9073df,
title = "The effect of trust on quality in the culturally diverse tourism industry",
abstract = "Tourism can be interpreted as a system of different companies, which are often situated in different regional, geographical, political, economic and cultural backgrounds. Because of the tense interaction between customers and employees in tourism firms, understanding of the system plays a significant role to establish a high service quality. Furthermore customers have to offer trust to tourism firms, since the tourism product is characterized by high intangibility before consumption. Additionally trust building is hampered due to the diversity of people in tourism and the different firms in tourism, which have to cooperate. This paper analyzes trust building in tourism and presents strategies to improve trust. {\textcopyright} 2000 Taylor & Francis Group, LLC.",
keywords = "General management, Quality management, Tourism, Trust, Tourism studies",
author = "Bouncken, {Ricarda B.}",
year = "2000",
month = sep,
day = "1",
doi = "10.1300/J162v01n03_05",
language = "English",
volume = "1",
pages = "85--104",
journal = "Journal of Quality Assurance in Hospitality and Tourism",
issn = "1528-008X",
publisher = "Routledge Taylor & Francis Group",
number = "3",

}

RIS

TY - JOUR

T1 - The effect of trust on quality in the culturally diverse tourism industry

AU - Bouncken, Ricarda B.

PY - 2000/9/1

Y1 - 2000/9/1

N2 - Tourism can be interpreted as a system of different companies, which are often situated in different regional, geographical, political, economic and cultural backgrounds. Because of the tense interaction between customers and employees in tourism firms, understanding of the system plays a significant role to establish a high service quality. Furthermore customers have to offer trust to tourism firms, since the tourism product is characterized by high intangibility before consumption. Additionally trust building is hampered due to the diversity of people in tourism and the different firms in tourism, which have to cooperate. This paper analyzes trust building in tourism and presents strategies to improve trust. © 2000 Taylor & Francis Group, LLC.

AB - Tourism can be interpreted as a system of different companies, which are often situated in different regional, geographical, political, economic and cultural backgrounds. Because of the tense interaction between customers and employees in tourism firms, understanding of the system plays a significant role to establish a high service quality. Furthermore customers have to offer trust to tourism firms, since the tourism product is characterized by high intangibility before consumption. Additionally trust building is hampered due to the diversity of people in tourism and the different firms in tourism, which have to cooperate. This paper analyzes trust building in tourism and presents strategies to improve trust. © 2000 Taylor & Francis Group, LLC.

KW - General management

KW - Quality management

KW - Tourism

KW - Trust

KW - Tourism studies

UR - http://www.scopus.com/inward/record.url?scp=84890224418&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/5435f5d1-41f1-3470-8eb9-a52f3c724492/

U2 - 10.1300/J162v01n03_05

DO - 10.1300/J162v01n03_05

M3 - Journal articles

AN - SCOPUS:84890224418

VL - 1

SP - 85

EP - 104

JO - Journal of Quality Assurance in Hospitality and Tourism

JF - Journal of Quality Assurance in Hospitality and Tourism

SN - 1528-008X

IS - 3

ER -

DOI

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