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The color red reduces snack food and soft drink intake

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

The color red reduces snack food and soft drink intake. / Genschow, Oliver; Reutner, Leonie; Wänke, Michaela.
In: Appetite, Vol. 58, No. 2, 04.2012, p. 699-702.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Genschow, O, Reutner, L & Wänke, M 2012, 'The color red reduces snack food and soft drink intake', Appetite, vol. 58, no. 2, pp. 699-702. https://doi.org/10.1016/j.appet.2011.12.023

APA

Genschow, O., Reutner, L., & Wänke, M. (2012). The color red reduces snack food and soft drink intake. Appetite, 58(2), 699-702. https://doi.org/10.1016/j.appet.2011.12.023

Vancouver

Genschow O, Reutner L, Wänke M. The color red reduces snack food and soft drink intake. Appetite. 2012 Apr;58(2):699-702. doi: 10.1016/j.appet.2011.12.023

Bibtex

@article{671ec9b4acec48cbacd3102a45eb183a,
title = "The color red reduces snack food and soft drink intake",
abstract = "Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.",
keywords = "Color, Drink intake, Food intake, Incidental eating, Red, Snacking, Stop cue, Business psychology",
author = "Oliver Genschow and Leonie Reutner and Michaela W{\"a}nke",
year = "2012",
month = apr,
doi = "10.1016/j.appet.2011.12.023",
language = "English",
volume = "58",
pages = "699--702",
journal = "Appetite",
issn = "0195-6663",
publisher = "Academic Press Inc.",
number = "2",

}

RIS

TY - JOUR

T1 - The color red reduces snack food and soft drink intake

AU - Genschow, Oliver

AU - Reutner, Leonie

AU - Wänke, Michaela

PY - 2012/4

Y1 - 2012/4

N2 - Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.

AB - Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.

KW - Color

KW - Drink intake

KW - Food intake

KW - Incidental eating

KW - Red

KW - Snacking

KW - Stop cue

KW - Business psychology

UR - http://www.scopus.com/inward/record.url?scp=84856402459&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/0a593ee1-2bdc-3e2f-a024-b4d9d6536eb2/

U2 - 10.1016/j.appet.2011.12.023

DO - 10.1016/j.appet.2011.12.023

M3 - Journal articles

C2 - 22245725

AN - SCOPUS:84856402459

VL - 58

SP - 699

EP - 702

JO - Appetite

JF - Appetite

SN - 0195-6663

IS - 2

ER -

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