The color red reduces snack food and soft drink intake
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In: Appetite, Vol. 58, No. 2, 04.2012, p. 699-702.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - The color red reduces snack food and soft drink intake
AU - Genschow, Oliver
AU - Reutner, Leonie
AU - Wänke, Michaela
PY - 2012/4
Y1 - 2012/4
N2 - Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.
AB - Based on evidence that the color red elicits avoidance motivation across contexts (Mehta & Zhu, 2009), two studies investigated the effect of the color red on snack food and soft drink consumption. In line with our hypothesis, participants drank less from a red labeled cup than from a blue labeled cup (Study 1), and ate less snack food from a red plate than from a blue or white plate (Study 2). The results suggest that red functions as a subtle stop signal that works outside of focused awareness and thereby reduces incidental food and drink intake.
KW - Color
KW - Drink intake
KW - Food intake
KW - Incidental eating
KW - Red
KW - Snacking
KW - Stop cue
KW - Business psychology
UR - http://www.scopus.com/inward/record.url?scp=84856402459&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/0a593ee1-2bdc-3e2f-a024-b4d9d6536eb2/
U2 - 10.1016/j.appet.2011.12.023
DO - 10.1016/j.appet.2011.12.023
M3 - Journal articles
C2 - 22245725
AN - SCOPUS:84856402459
VL - 58
SP - 699
EP - 702
JO - Appetite
JF - Appetite
SN - 0195-6663
IS - 2
ER -