Success of small business owners in Peru: Strategies and cultural practices
Research output: Journal contributions › Conference abstract in journal › Research
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In: International Journal of Psychology, Vol. 43, No. 3-4, 2008, p. 561.
Research output: Journal contributions › Conference abstract in journal › Research
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TY - JOUR
T1 - Success of small business owners in Peru
T2 - Strategies and cultural practices
AU - Unger, Jens
AU - Rauch, Andreas
AU - Lozada, Maria
AU - Gielnick, Michael
PY - 2008
Y1 - 2008
N2 - The study investigates moderating effects of owners' cultural practices on the relationships between strategic orientations/actions and small business success. We argue that success relationships are higher if strategy variables are aligned with the cultural practices that owners support in their business. Based on interview and questionnaire data of 112 small business owners in Peru we found positive success relationships for planning, personal initiative, entrepreneurial orientation, and innovation. These relationships were generally higher if there was a match between strategic variables and cultural practices. The study shows the usefulness of a moderator approach to the understanding of small business success.
AB - The study investigates moderating effects of owners' cultural practices on the relationships between strategic orientations/actions and small business success. We argue that success relationships are higher if strategy variables are aligned with the cultural practices that owners support in their business. Based on interview and questionnaire data of 112 small business owners in Peru we found positive success relationships for planning, personal initiative, entrepreneurial orientation, and innovation. These relationships were generally higher if there was a match between strategic variables and cultural practices. The study shows the usefulness of a moderator approach to the understanding of small business success.
KW - Psychology
U2 - 10.1080/00207594.2008.10108486
DO - 10.1080/00207594.2008.10108486
M3 - Conference abstract in journal
VL - 43
SP - 561
JO - International Journal of Psychology
JF - International Journal of Psychology
SN - 0020-7594
IS - 3-4
ER -