TY - JOUR

T1 - Success of small business owners in Peru

T2 - Strategies and cultural practices

AU - Unger, Jens

AU - Rauch, Andreas

AU - Lozada, Maria

AU - Gielnick, Michael

PY - 2008

Y1 - 2008

N2 - The study investigates moderating effects of owners' cultural practices on the relationships between strategic orientations/actions and small business success. We argue that success relationships are higher if strategy variables are aligned with the cultural practices that owners support in their business. Based on interview and questionnaire data of 112 small business owners in Peru we found positive success relationships for planning, personal initiative, entrepreneurial orientation, and innovation. These relationships were generally higher if there was a match between strategic variables and cultural practices. The study shows the usefulness of a moderator approach to the understanding of small business success.

AB - The study investigates moderating effects of owners' cultural practices on the relationships between strategic orientations/actions and small business success. We argue that success relationships are higher if strategy variables are aligned with the cultural practices that owners support in their business. Based on interview and questionnaire data of 112 small business owners in Peru we found positive success relationships for planning, personal initiative, entrepreneurial orientation, and innovation. These relationships were generally higher if there was a match between strategic variables and cultural practices. The study shows the usefulness of a moderator approach to the understanding of small business success.

KW - Psychology

U2 - 10.1080/00207594.2008.10108486

DO - 10.1080/00207594.2008.10108486

M3 - Conference abstract in journal

VL - 43

SP - 561

JO - International Journal of Psychology

JF - International Journal of Psychology

SN - 0020-7594

IS - 3-4

ER -