Subversive Gamification

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

Authors

Since the beginning of this decade, Gamification has become a buzzword for marketing, advertising and behavioural management, but also an accurate description of a fundamental shift in modern society: “Gamification is the permeation of society with methods, metaphors and attributes of games” (Fuchs 2012). Graphic game design elements, rule structures and ludic interfaces are exceedingly used by corporations to create and manage brand loyalty and to increase profits. This chapter aims at stirring up common sense notions of gamification as a marketing tool and will discuss alternative artistic concepts, activist tactics and subcultural strategies aiming at a subversive ludification of society.
Original languageEnglish
Title of host publicationPlayful Subversion of Technoculture
EditorsDaniel Cermak-Sassenrath
Number of pages11
Place of PublicationSingapore
PublisherSpringer Verlag
Publication date27.02.2018
Pages198 - 208
ISBN (print)978-981-10-1889-3
ISBN (electronic)978-981-10-1891-6
DOIs
Publication statusPublished - 27.02.2018

Recently viewed

Publications

  1. European hospitals as a Source for Platinum in the Environment in Comparison with Other Sources
  2. Die Aufgabe der Fünfziger
  3. Comparative efficacy of seven psychotherapeutic interventions for patients with depression
  4. Relative inequality and poverty in Germany and the United States using alternative equivalence scales
  5. Verzug beim Napf-Rückwärts-Fließpressen
  6. Koordination verbessern
  7. Die Welt steht Kopf
  8. Firm size, firm age and job duration
  9. Zusammenhang zwischen Burnout und Persönlichkeit
  10. Global economic implications of alternative climate policy strategies
  11. Local perceptions as a guide for the sustainable management of natural resources
  12. The transaction costs of eProcurement
  13. Wege zur Neuorientierung des Wissensmanagements
  14. Similar performance in central and range-edge populations of a Eurasian steppe grass under different climate and soil pH regimes
  15. Didaktik privater Rechtsgestaltung
  16. Buche oder Eiche
  17. Change-Beneficial Process Architectures and the Human as a Change Enabler
  18. Visual Accounting
  19. Die große Flut und die Arche
  20. Krieg in der Zivilgesellschaft
  21. Reflexive Responsibilisierung
  22. Effects of global climate change on geographic distributions of vertebrates in North Queensland
  23. Restoration mechanisms at moderate temperatures for As-Cast ZK40 magnesium alloys modified with individual Ca and Gd additions
  24. Das Echo des Propheten Jesaja
  25. DRM... TRIPS... WIPO...
  26. Validität des NEPS-Mathematiktests für die neunte Klasse
  27. Biodegradability of the Anti-Tumour Agent Ifosfamide and its Occurrence in Hospital Effluents and Communal Sewage
  28. Prüfung von Nachhaltigkeitsberichten
  29. Tourism and Love
  30. Wissen und Governance
  31. The cost of depression
  32. Context of social action
  33. § 349