Subversive Gamification

Research output: Contributions to collected editions/worksContributions to collected editions/anthologiesResearchpeer-review

Authors

Since the beginning of this decade, Gamification has become a buzzword for marketing, advertising and behavioural management, but also an accurate description of a fundamental shift in modern society: “Gamification is the permeation of society with methods, metaphors and attributes of games” (Fuchs 2012). Graphic game design elements, rule structures and ludic interfaces are exceedingly used by corporations to create and manage brand loyalty and to increase profits. This chapter aims at stirring up common sense notions of gamification as a marketing tool and will discuss alternative artistic concepts, activist tactics and subcultural strategies aiming at a subversive ludification of society.
Original languageEnglish
Title of host publicationPlayful Subversion of Technoculture
EditorsDaniel Cermak-Sassenrath
Number of pages11
Place of PublicationSingapore
PublisherSpringer Verlag
Publication date27.02.2018
Pages198 - 208
ISBN (print)978-981-10-1889-3
ISBN (electronic)978-981-10-1891-6
DOIs
Publication statusPublished - 27.02.2018

Recently viewed

Researchers

  1. Alexander Harder

Publications

  1. Participation of Adolescents in the Development of a Smartphone App-based Intervention to Promote the Health Literacy
  2. QALD-9-plus
  3. Phylogenetic analysis of cuckoo wasps (Hymenoptera: Chrysididae) reveals a partially artificial classification at the genus level and a species-rich clade of bee parasitoids
  4. Tagungsberichte
  5. How to estimate carabid biomass?—an evaluation of size-weight models for ground beetles (Coleoptera
  6. Energy transition and civic engagement
  7. Simulationsbasierte Optimierung der Reihenfolgeplanung am Beispiel eines Liniensorters in der Automobilindustrie
  8. Culture-specific objectives of change communication: An intercultural perspective
  9. Using ectomycorrhizae to improve the restoration of Neotropical coastal zones
  10. Partizipatives Regieren in der EU
  11. Internet-based treatment of major depression for patients on a waiting list for inpatient psychotherapy
  12. Fatigue Life Extension of AA2024 Specimens and Integral Structures by Laser Shock Peening
  13. Uncharted risk measures for the management of sustainable mining
  14. Offshore Wind-Farm Regulation in Germany
  15. Theodor Fontane, das Fremde und die Juden
  16. Ein unwetter in Jerusalem
  17. Can we trust a chatbot like a physician? A qualitative study on understanding the emergence of trust toward diagnostic chatbots
  18. Cultural Diversity
  19. Context in natural-language communication
  20. Interpersonal conflicts in executive training
  21. Abschied von gestern
  22. Mismatches in the ecosystem services-wellbeing nexus: a case study for Chilean Patagonia
  23. Analphabetismus, funktionaler
  24. Syngritikē paidikē logotechnia
  25. Absicht zur Erwerbstätigkeit im (zukünftigen) Ruhestand
  26. Verlockender Ruhm und drohender Hunger
  27. Responsible Artificial Intelligence Systems
  28. Notting Hill Gate 3
  29. 15 Seconds of Fame mit musical.ly
  30. »Als ob ich stürbe. Fragmente einer negativen Hermeneutik des Todes«
  31. Real-world Laboratories and Transformation Research
  32. Priority effects caused by plant order of arrival affect below-ground productivity
  33. "White and educated?" Toward a (More) Diverse Climate Movement
  34. Climate change adaptation strategies within the framework of the German “Energiewende” – Is there a need for government interventions and legal obligations?
  35. Die Johannesapokalypse
  36. Towards a relational paradigm in sustainability research, practice, and education
  37. Summer temperatures from the Middle Pleistocene site Schöningen 13 II, northern Germany, determined from subfossil chironomid assemblages
  38. „Zeit, dass sich was dreht"
  39. On Multifaceted Commonality : Theories of Social Pedagogy in Germany
  40. Das zweite Buch der Könige
  41. A systematic review of the impact of mindfulness on the well-being of healthcare professionals
  42. Governance for achieving the Sustainable Development Goals