Moser, A. K.,
2015,
2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. Brown, T. & Swaminathan, V. (eds.).
American Marketing Association,
Vol. 26.
p. C27 - C28 2 p. (AMA Winter Edcucators' Conference; vol. 26).
Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review