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Publications

On this page the institutional bibliography and open access repository can be searched. Browse by research area or use the search field and advanced search to discover relevant research outputs. Publications published prior to 2000 may be missing. To find specific authors we recommend the Person Index.

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  1. When do customers engage with a company? A qualitative and quantitative study of reasons for customer engagement

    Batt, V., Keller, C., Bruhn, M. & Hadwich, K., 2014, Agents of change: Proceedings. Griffith Business School, p. 1031 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  2. The internal audience of external communications

    Holzer, M., Batt, V. & Bruhn, M., 2014, Agents of change: Proceedings. Griffith Business School, p. 68 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  3. Published

    Gefühle, Werte und das ausgedehnte Selbst

    Mühling, M., 13.06.2017, In: Kerygma und Dogma. 63, 2, p. 115–131 17 p.

    Research output: Journal contributions › Scientific review articles › Research

  4. Quality of External Communications from the Employee's Perspective: Scale Development and its Impact on Employee Brand Behavior

    Holzer, M., Batt, V. & Bruhn, M., 2015, Proceedings of the Summer Conference of the American Marketing Association (AMA): Improving Business Practice Through Marketing Insight. American Marketing Association, p. 37-40 4 p. ( AMA educators proceedings; vol. 26).

    Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review

  5. “Happy, happy, happy …”: The happy side of luxury brands

    Schnebel, S., Batt, V. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 1023 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  6. Customer Engagement Benefits: A Customer Perspective and Strategic Implications

    Braun, C., Batt, V., Hadwich, K. & Bruhn, M., 2015, Conference Proceedings of ANZMAC CONFERENCE 2015: Innovation and Growth Strategies in Marketing. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). University of New South Wales, p. 821 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  7. Explicit and Implicit Framing Effects on Product Attitudes When Using Country-of- Origin Cues

    Schmidt, S., Batt, V., Schiessl, M., Wiedmann, K.-P. & Bruhn, M., 2015, Innovation and Growth Strategies in Marketing: Conference Proceedings. University of New South Wales, p. 813 1 p. (ANZMAC Conference).

    Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review

  8. Published

    ZPO Buch 11. Justizielle Zusammenarbeit in der Europäischen Union

    Halfmeier, A., 2017, Zivilprozessordnung: Kommentar. Prütting, H. & Gehrlein, M. (eds.). 9 ed. Köln: Luchterhand Verlag, p. 2525-2621 97 p.

    Research output: Contributions to collected editions/works › Contributions in collection of commentaries › Research

  9. Published

    Demand Chain Management: Eine experimentelle Studie

    Reese, J. (Editor) & Koch, S. (Editor), 22.06.2017, Baden-Baden: Nomos Verlagsgesellschaft. 104 p.

    Research output: Books and anthologies › Collected editions and anthologies › Research

  10. Published

    Green chemistry and the leisure industry: New business models for sustainability

    Pleissner, D., 12.2017, In: Current Opinion in Green and Sustainable Chemistry. 8, p. 1-4 4 p.

    Research output: Journal contributions › Scientific review articles › Research

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