Relationship Quality in the German Supply Chain of Organic Apples

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Authors

Although the share of imports is generally increasing in the German organic fruit and vegetable market, the situation seems to be different for organic apples. The share of domestic produce is slightly increasing. This study uses the concept of the relational view to identify success factors
within the German organic apple supply chain. Hence, the research is focussed on relationship quality and collaborative activities. Furthermore, a detailed description of the organic apple supply chain in Germany is provided. Structured interviews were conducted with selected actors within the supply chain. It emerged that an important success factor in the organic apple supply
chain was high relationship quality between actors that result in intense collaboration. Actors at all levels of the supply chain are highly committed and describe their business relations as satisfying and trustful. These findings are consistent with the assumptions of the relational view.
Original languageEnglish
Title of host publicationAktuelle Forschung in der Gartenbauökonomie : Tagungsband zum 1. Symposium für Ökonomie im Gartenbau
EditorsWalter Dirksmeyer, Ludwig Theuvsen, Maike Kayser
Number of pages11
PublisherJohann Heinrich von Thünen-Institut
Publication date2015
Pages307-321
ISBN (print)978-3-86576-123-1
DOIs
Publication statusPublished - 2015
Externally publishedYes
Event1. Symposium für Ökonomie im Gartenbau - 2013 - Göttingen, Germany
Duration: 27.11.2013 → …
Conference number: 1