Our comment on Hartmut Böhme advocates an approach to aesthetics that is mainly inspired by British cultural studies. In the wake of the foundation of the „Kulturwissenschaftliche Gesellschaft” and its journal we suggest, on the one hand, a relentless reflection on essentialist and colonialist power structures inherent in the concept of culture, particularly in the German speaking world. On the other hand, we plea for the provincialization of European aesthetics as well as for the acknowledgement of the manifold entanglements between European and non-European accounts of aesthetics.