Opportunities of frugality in the post-corona era
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In: International Journal of Technology Management, Vol. 83, No. 1-3, 2020, p. 15-33.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Opportunities of frugality in the post-corona era
AU - Herstatt, Cornelius
AU - Tiwari, Rajnish
N1 - Publisher Copyright: Copyright © The Author(s) 2020.
PY - 2020
Y1 - 2020
N2 - Objective of this paper is two-fold: first, we assess the likely impact of the corona crisis on the economic and societal choices of people, especially in relation to voluntary simplicity. Second, we contextualise the impact of those choices in the field of innovation management. Taking a normative-conceptual perspective we seek to understand in how far frugality, and inter alia, frugal innovations can play a role in better managing the after-effects of the corona crisis and what implications arise out of this for the relevant societal stakeholders. Frugality is likely to emerge as a mega-trend that may shape a frugal 'affordable green excellence' (AGE) as the dominant innovation paradigm. To realise this potential, however, it is necessary for frugal innovators and entrepreneurs to develop a more comprehensive and multidimensional understanding of affordability that is targeted at ensuring financial, societal, infrastructural and ecological affordability of frugal products, services, technologies and business models.
AB - Objective of this paper is two-fold: first, we assess the likely impact of the corona crisis on the economic and societal choices of people, especially in relation to voluntary simplicity. Second, we contextualise the impact of those choices in the field of innovation management. Taking a normative-conceptual perspective we seek to understand in how far frugality, and inter alia, frugal innovations can play a role in better managing the after-effects of the corona crisis and what implications arise out of this for the relevant societal stakeholders. Frugality is likely to emerge as a mega-trend that may shape a frugal 'affordable green excellence' (AGE) as the dominant innovation paradigm. To realise this potential, however, it is necessary for frugal innovators and entrepreneurs to develop a more comprehensive and multidimensional understanding of affordability that is targeted at ensuring financial, societal, infrastructural and ecological affordability of frugal products, services, technologies and business models.
KW - Affordable green excellence
KW - Circular economy
KW - Corona crisis
KW - COVID-19 pandemic
KW - Frugal innovation
KW - Frugality 4.0
KW - Voluntary simplicity
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85093695027&partnerID=8YFLogxK
U2 - 10.1504/IJTM.2020.109276
DO - 10.1504/IJTM.2020.109276
M3 - Journal articles
AN - SCOPUS:85093695027
VL - 83
SP - 15
EP - 33
JO - International Journal of Technology Management
JF - International Journal of Technology Management
SN - 0267-5730
IS - 1-3
ER -