NPD-process and planning in Japanese engineering companies - Findings from an interview research
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
In new product development (NPD) companies often struggle to achieve both, efficiency as well as flexibility due to their often opposing implications for organizing and managing NPD projects.
| Original language | English |
|---|---|
| Title of host publication | Management of Technology and Innovation in Japan |
| Editors | Cornelius Herstatt, Christoph Stockstrom, Hugo Tschirky, Akio Nagahira |
| Number of pages | 17 |
| Publisher | Springer |
| Publication date | 2006 |
| Pages | 249-265 |
| ISBN (print) | 3540253262, 978-3-540-25326-6, 978-3-642-06463-0 |
| ISBN (electronic) | 978-3-540-31248-2 |
| DOIs | |
| Publication status | Published - 2006 |
| Externally published | Yes |
- General Economics,Econometrics and Finance
- General Business,Management and Accounting
ASJC Scopus Subject Areas
- Management studies