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  6. Nichts wie weg
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Nichts wie weg: Studie analysiert Reiseverhalten der Deutschen

Research output: Journal contributions › Journal articles › Research

Authors

Seit 1970 erforscht die Reiseanalyse (RA) das Urlaubsverhalten der Deutschen. Martin Lohmann und Bente Grimm stellen die Studie methodisch und inhaltlich vor, zeigen beispielhafte Ergebnisse sowie Anwendungsfelder und erläutern die Position der Untersuchung in der Marketingplanung.
Original languageGerman
JournalResearch & Results
Issue number7
Pages (from-to)50-51
Number of pages2
ISSN1613-7280
Publication statusPublished - 2007

Related by journal

Reisen in Zeiten des Umbruchs: Update zur Studie „Urlaubsreisetrends 2025“

Lohmann, M., Schmücker, D. & Sonntag, U., 2016, In: Research & Results. 2016, 7, p. 40-41 2 p.

Research output: Journal contributions › Journal articles › Research

Ab in den Urlaub: Studie gibt Ausblick auf die Reisetrends 2025

Lohmann, M., Schmücker, D. & Sonntag, U., 2015, In: Research & Results. 2015, 1, p. 40-41 2 p.

Research output: Journal contributions › Journal articles › Research

Other publications by the same author(s)

Personal prestige through travel? Developing and testing the personal prestige inventory in a tourism context

Kuhn, F., Kock, F. & Lohmann, M., 08.02.2023, In: Consumer Behavior in Tourism and Hospitality. 18, 1, p. 1-16 16 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Assessing pre-travel online destination experience values of destination websites: scale development and validation

Köchling, A. & Lohmann, M., 07.12.2022, In: Information Technology and Tourism. 24, 4, p. 457-484 28 p.

Research output: Journal contributions › Journal articles › Research › peer-review

Elenfoque al cliente touristico.

Lohmann, M. & Danielsson, J., 1999, In: Annals of Tourism Research en Español. 1, 1, p. 191-193 3 p.

Research output: Journal contributions › Conference abstract in journal › Research

Erholung

Lohmann, M., 2021, Tourismus, Hotellerie und Gastronomie von A bis Z. Fuchs, W. (ed.). Berlin: De Gruyter Oldenbourg , p. 289-292 4 p.

Research output: Contributions to collected editions/works › Articles for encyclopedia › Research

Evolution of Shortbreak Holidays.

Lohmann, M., 01.02.1991, In: The Tourist Review. 46, 2, p. 14-23 10 p.

Research output: Journal contributions › Journal articles › Research › peer-review

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