Short distance public transport faces huge challenges, although it is very important within a sustainable transport system to reduce traffic emissions. Revenues and subsidization are decreasing and especially in rural regions the offer is constantly diminishing. New approaches for public transport systems are strongly needed to avoid traffic infarcts in urban and rural areas to grant a basic offer of mobility services for everyone. In the proposed work a demand centered approach of dynamic public transport planning is introduced which relies on regional traffic data. The approach is based on a demand model which is represented as a dynamic undirected attributed graph. The demands are logged through traffic sensors and sustainability focused traveler information systems.