Mobile banking as business strategy: Impact of mobile technologies on customer behaviour and its implications for banks
Research output: Contributions to collected editions/works › Chapter › peer-review
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PICMET '06 - Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for the Global Future. IEEE Industrial Electronics Society, 2006. p. 1935-1946 4077590 (Portland International Conference on Management of Engineering and Technology; Vol. 4).
Research output: Contributions to collected editions/works › Chapter › peer-review
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}
RIS
TY - CHAP
T1 - Mobile banking as business strategy
T2 - PICMET '06 - Technology Management for the Global Future
AU - Tiwari, Rajnish
AU - Buse, Stephan
AU - Herstatt, Cornelius
PY - 2006
Y1 - 2006
N2 - Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers. (c) 2006 PICMET.
AB - Mobile Commerce is gaining increasing acceptance amongst various sections of the society. This growth can be partly traced back to technological and demographical developments that have been influencing important aspects of the socio-cultural behaviour in today's world. The need for mobility seems to be the driving force behind Mobile Commerce in general. Mobile Banking, availment of bank-related financial services via mobile devices, builds a cornerstone of Mobile Commerce. An empirical survey of customer acceptance conducted within the frame of our research clearly reveals a major, growing interest in Mobile Banking. However, since the degree of interest and the willingness to pay vary for individual services, it seems to be necessary to design specific services taking the needs and wishes of relevant target groups into consideration. Banks ought to therefore employ mobile channels with a clear business-focus. This paper examines the opportunities for banks to generate revenues by offering value-added, innovative mobile financial services while retaining and even extending their base of technology-savvy customers. (c) 2006 PICMET.
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=50649103915&partnerID=8YFLogxK
U2 - 10.1109/PICMET.2006.296770
DO - 10.1109/PICMET.2006.296770
M3 - Chapter
AN - SCOPUS:50649103915
SN - 1890843148
SN - 9781890843144
T3 - Portland International Conference on Management of Engineering and Technology
SP - 1935
EP - 1946
BT - PICMET '06 - Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for the Global Future
PB - IEEE Industrial Electronics Society
Y2 - 8 July 2006 through 13 July 2006
ER -