Management of 'technology push' development projects
Research output: Journal contributions › Journal articles › Research › peer-review
Standard
In: International Journal of Technology Management, Vol. 27, No. 2-3, 2004, p. 155-175.
Research output: Journal contributions › Journal articles › Research › peer-review
Harvard
APA
Vancouver
Bibtex
}
RIS
TY - JOUR
T1 - Management of 'technology push' development projects
AU - Herstatt, Cornelius
AU - Lettl, Christopher
PY - 2004
Y1 - 2004
N2 - Discussion of 'market pull' versus 'technology push' approaches in the field of business innovation research has followed a certain trend. The empirical research undertaken until now has been concerned in particular with the question of how each of these approaches differently influences the subsequent success of the innovation. We do not wish to continue this discussion in our paper, rather we assume that both approaches are justified depending upon the importance of the relevant innovation source, the desired degree of innovation and the respective characteristics of the industry in question. We concern ourselves with the characteristics that result in the 'technology push' for the management of innovation projects and what implications can be derived from practical project management organisation. In doing so, we concentrate upon all market-related activities, in particular the identification and verification of application areas for new technology. After contrasting the various characteristics of the 'technology push' and 'market pull' approaches, the market-related characteristics of 'technology push' projects are outlined. In this context, current instruments and methods of qualitative market research are introduced and their usefulness discussed. In addition, organisational-structural aspects as well as strategic and operative aspects of 'technology push' project management will be highlighted.
AB - Discussion of 'market pull' versus 'technology push' approaches in the field of business innovation research has followed a certain trend. The empirical research undertaken until now has been concerned in particular with the question of how each of these approaches differently influences the subsequent success of the innovation. We do not wish to continue this discussion in our paper, rather we assume that both approaches are justified depending upon the importance of the relevant innovation source, the desired degree of innovation and the respective characteristics of the industry in question. We concern ourselves with the characteristics that result in the 'technology push' for the management of innovation projects and what implications can be derived from practical project management organisation. In doing so, we concentrate upon all market-related activities, in particular the identification and verification of application areas for new technology. After contrasting the various characteristics of the 'technology push' and 'market pull' approaches, the market-related characteristics of 'technology push' projects are outlined. In this context, current instruments and methods of qualitative market research are introduced and their usefulness discussed. In addition, organisational-structural aspects as well as strategic and operative aspects of 'technology push' project management will be highlighted.
KW - Marketing
KW - Project management
KW - Technology push
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=1542345694&partnerID=8YFLogxK
U2 - 10.1504/ijtm.2004.003950
DO - 10.1504/ijtm.2004.003950
M3 - Journal articles
AN - SCOPUS:1542345694
VL - 27
SP - 155
EP - 175
JO - International Journal of Technology Management
JF - International Journal of Technology Management
SN - 0267-5730
IS - 2-3
ER -