Standard
Licensing as an Entry Strategy to International Markets. / Burr, Wolfgang
; Herstatt, Cornelius; Marquardt, Gernot et al.
Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven. ed. / Joachim Zentes; Bernhard Swoboda; Dirk Morschett. 4., überarbeitete und erweiterte Auflage. ed. Wiesbaden: Gabler Verlag, 2013. p. 358-370.
Research output: Contributions to collected editions/works › Chapter › peer-review
Harvard
Burr, W
, Herstatt, C, Marquardt, G & Walch, S 2013,
Licensing as an Entry Strategy to International Markets. in J Zentes, B Swoboda & D Morschett (eds),
Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven. 4., überarbeitete und erweiterte Auflage edn, Gabler Verlag, Wiesbaden, pp. 358-370.
https://doi.org/10.1007/978-3-8349-6793-0_21APA
Burr, W.
, Herstatt, C., Marquardt, G., & Walch, S. (2013).
Licensing as an Entry Strategy to International Markets. In J. Zentes, B. Swoboda, & D. Morschett (Eds.),
Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven (4., überarbeitete und erweiterte Auflage ed., pp. 358-370). Gabler Verlag.
https://doi.org/10.1007/978-3-8349-6793-0_21Vancouver
Burr W
, Herstatt C, Marquardt G, Walch S.
Licensing as an Entry Strategy to International Markets. In Zentes J, Swoboda B, Morschett D, editors, Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven. 4., überarbeitete und erweiterte Auflage ed. Wiesbaden: Gabler Verlag. 2013. p. 358-370 doi: 10.1007/978-3-8349-6793-0_21
Bibtex
@inbook{dd48a4a383f849ec9b7e557e18e625d2,
title = "Licensing as an Entry Strategy to International Markets",
abstract = "A license is “a contractually transferred right to use a legally protected or unprotected in vention in exchange for a fee or another type of compensation” (Mordhorst 1994, p. 14). As it becomes evident from the definition, the transfer of the right of use is arranged in a license contract. The specific definition of the license contract is of central importance for the success of licensing. Figure 21.1 clarifies the basic model of licensing.",
keywords = "Management studies",
author = "Wolfgang Burr and Cornelius Herstatt and Gernot Marquardt and Sabine Walch",
year = "2013",
doi = "10.1007/978-3-8349-6793-0_21",
language = "English",
isbn = "978-3-8349-2967-9",
pages = "358--370",
editor = "Joachim Zentes and Bernhard Swoboda and Dirk Morschett",
booktitle = "Fallstudien zum Internationalen Management",
publisher = "Gabler Verlag",
address = "Germany",
edition = "4., {\"u}berarbeitete und erweiterte Auflage",
}
RIS
TY - CHAP
T1 - Licensing as an Entry Strategy to International Markets
AU - Burr, Wolfgang
AU - Herstatt, Cornelius
AU - Marquardt, Gernot
AU - Walch, Sabine
PY - 2013
Y1 - 2013
N2 - A license is “a contractually transferred right to use a legally protected or unprotected in vention in exchange for a fee or another type of compensation” (Mordhorst 1994, p. 14). As it becomes evident from the definition, the transfer of the right of use is arranged in a license contract. The specific definition of the license contract is of central importance for the success of licensing. Figure 21.1 clarifies the basic model of licensing.
AB - A license is “a contractually transferred right to use a legally protected or unprotected in vention in exchange for a fee or another type of compensation” (Mordhorst 1994, p. 14). As it becomes evident from the definition, the transfer of the right of use is arranged in a license contract. The specific definition of the license contract is of central importance for the success of licensing. Figure 21.1 clarifies the basic model of licensing.
KW - Management studies
U2 - 10.1007/978-3-8349-6793-0_21
DO - 10.1007/978-3-8349-6793-0_21
M3 - Chapter
SN - 978-3-8349-2967-9
SP - 358
EP - 370
BT - Fallstudien zum Internationalen Management
A2 - Zentes, Joachim
A2 - Swoboda, Bernhard
A2 - Morschett, Dirk
PB - Gabler Verlag
CY - Wiesbaden
ER -
