Licensing as an Entry Strategy to International Markets
Research output: Contributions to collected editions/works › Chapter › peer-review
Authors
A license is “a contractually transferred right to use a legally protected or unprotected in vention in exchange for a fee or another type of compensation” (Mordhorst 1994, p. 14). As it becomes evident from the definition, the transfer of the right of use is arranged in a license contract. The specific definition of the license contract is of central importance for the success of licensing. Figure 21.1 clarifies the basic model of licensing.
| Original language | English |
|---|---|
| Title of host publication | Fallstudien zum Internationalen Management : Grundlagen – Praxiserfahrungen – Perspektiven |
| Editors | Joachim Zentes, Bernhard Swoboda, Dirk Morschett |
| Number of pages | 13 |
| Place of Publication | Wiesbaden |
| Publisher | Gabler Verlag |
| Publication date | 2013 |
| Edition | 4., überarbeitete und erweiterte Auflage |
| Pages | 358-370 |
| ISBN (print) | 978-3-8349-2967-9 |
| ISBN (electronic) | 978-3-8349-6793-0 |
| DOIs | |
| Publication status | Published - 2013 |
- Management studies