Interactive Sustainability Reporting: Developing Clear Target Group Tailoring and Stimulating Stakeholder Dialogue
Research output: Contributions to collected editions/works › Chapter › peer-review
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Sustainability Accounting and Reporting. ed. / Stefan Schaltegger; Martin Bennett; Roger Burritt. Dordrecht: Springer Science+Business Media, 2006. p. 533-555.
Research output: Contributions to collected editions/works › Chapter › peer-review
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RIS
TY - CHAP
T1 - Interactive Sustainability Reporting
T2 - Developing Clear Target Group Tailoring and Stimulating Stakeholder Dialogue
AU - Isenmann, Ralf
AU - Kim, Kicheol
PY - 2006
Y1 - 2006
N2 - Providing greater interactivity is a step forward in sustainability reporting. Interactivity includes mechanisms to involve key target groups and give feedback, facilities for user control, and opportunities to select report contents and design. These features determine users' satisfaction, value, and overall attitude towards sustainability reporting, whether users actually pay attention to sustainability reports, how readers assess reliability and value of these documents, and the extent to which stakeholders are willing to make use of such communication vehicles for decision making. Today, one-way-communication on sustainability issues through 'one size fits all' hard copies or simple electronic duplicates without any added value, hardly fulfils stakeholder expectations and reporting requirements. In contrast to the importance of these issues of communication in codes of conducts, standards, guidelines, and other recommendations, however, current reporting practice has significant room for improvement. Hence, a framework is proposed and examples of current practice are presented showing how a more interactive sustainability reporting approach could be shaped and implemented.
AB - Providing greater interactivity is a step forward in sustainability reporting. Interactivity includes mechanisms to involve key target groups and give feedback, facilities for user control, and opportunities to select report contents and design. These features determine users' satisfaction, value, and overall attitude towards sustainability reporting, whether users actually pay attention to sustainability reports, how readers assess reliability and value of these documents, and the extent to which stakeholders are willing to make use of such communication vehicles for decision making. Today, one-way-communication on sustainability issues through 'one size fits all' hard copies or simple electronic duplicates without any added value, hardly fulfils stakeholder expectations and reporting requirements. In contrast to the importance of these issues of communication in codes of conducts, standards, guidelines, and other recommendations, however, current reporting practice has significant room for improvement. Hence, a framework is proposed and examples of current practice are presented showing how a more interactive sustainability reporting approach could be shaped and implemented.
KW - Sustainability sciences, Management & Economics
KW - Nachhaltige Entwicklung
KW - Stakeholder
KW - Unternehmen
KW - Publizität
KW - Corporate Social Responsibility
KW - Target Group
KW - Sustainability Reporting
KW - Triple Bottom Line
KW - Corporate Communication
UR - http://www.scopus.com/inward/record.url?scp=84892063954&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/4dedbdf4-e1f3-3b5e-9a95-41e431bcc51b/
U2 - 10.1007/978-1-4020-4974-3_24
DO - 10.1007/978-1-4020-4974-3_24
M3 - Chapter
SN - 978-1-4020-4079-5
SN - 1-4020-4079-2
SN - 1-4020-4973-0
SN - 978-1-4020-4973-6
SP - 533
EP - 555
BT - Sustainability Accounting and Reporting
A2 - Schaltegger, Stefan
A2 - Bennett, Martin
A2 - Burritt, Roger
PB - Springer Science+Business Media
CY - Dordrecht
ER -