Institutional Fields as Arenas of Rhetorical Engagement: Convergence, Conflict, and Divergence Between Competing Logics in the Field of Finance
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In: Communication Theory, Vol. 31, No. 4, 01.11.2021, p. 696-713.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Institutional Fields as Arenas of Rhetorical Engagement
T2 - Convergence, Conflict, and Divergence Between Competing Logics in the Field of Finance
AU - Just, Sine N.
AU - Dahlman, Sara
AU - Mouton, Nicolaas T.O.
N1 - Publisher Copyright: © The Author(s) 2020. Published by Oxford University Press on behalf of International Communication Association. All rights reserved.
PY - 2021/11/1
Y1 - 2021/11/1
N2 - This article contributes to the theory of rhetorical institutionalism (Green & Li, 2011) by considering the relationship between institutional entrepreneurs and the institutional felds in which they operate as confgured by rhetorical strategies. Thus, we posit that the legitimacy of institutional entrepreneurs and institutional felds, respectively, is an inherently rhetorical construct (Suddaby & Greenwood, 2005), whereby rhetorical engagement becomes central to the establishment, maintenance, and reform of institutions (Brown, Ainsworth & Grant, 2012; Green, Babb & Alpaslan, 2008). Working with an illustrative case of the Co-operative Bank's fnancial distress and leadership scandal, we identify three particular strategies of rhetorical engagement with competing institutional logics, which we label convergence, conflict, and divergence. Thus, we add to the theory of rhetorical institutionalism by arguing, broadly, that institutional felds are arenas of rhetorical engagement between competing institutional logics and identifying, more specifcally, three rhetorical strategies for constituting institutional legitimacy.
AB - This article contributes to the theory of rhetorical institutionalism (Green & Li, 2011) by considering the relationship between institutional entrepreneurs and the institutional felds in which they operate as confgured by rhetorical strategies. Thus, we posit that the legitimacy of institutional entrepreneurs and institutional felds, respectively, is an inherently rhetorical construct (Suddaby & Greenwood, 2005), whereby rhetorical engagement becomes central to the establishment, maintenance, and reform of institutions (Brown, Ainsworth & Grant, 2012; Green, Babb & Alpaslan, 2008). Working with an illustrative case of the Co-operative Bank's fnancial distress and leadership scandal, we identify three particular strategies of rhetorical engagement with competing institutional logics, which we label convergence, conflict, and divergence. Thus, we add to the theory of rhetorical institutionalism by arguing, broadly, that institutional felds are arenas of rhetorical engagement between competing institutional logics and identifying, more specifcally, three rhetorical strategies for constituting institutional legitimacy.
KW - Institutional Entrepreneurship
KW - Institutional Legitimacy
KW - Institutional Logics
KW - Rhetorical Engagement
KW - Rhetorical Institutionalism
KW - The Co-operative Bank
KW - Management studies
KW - Media and communication studies
UR - http://www.scopus.com/inward/record.url?scp=85125536296&partnerID=8YFLogxK
U2 - 10.1093/ct/qtaa004
DO - 10.1093/ct/qtaa004
M3 - Journal articles
AN - SCOPUS:85125536296
VL - 31
SP - 696
EP - 713
JO - Communication Theory
JF - Communication Theory
SN - 1050-3293
IS - 4
ER -