India’s emergence as a lead market for frugal innovations: An introduction to the theme and to the contributed volume

Research output: Contributions to collected editions/works › Chapter › peer-review

India’s emergence as a lead market for frugal innovations: An introduction to the theme and to the contributed volume. / Herstatt, Cornelius; Tiwari, Rajnish.
Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations. 2016. p. 1--10.

Research output: Contributions to collected editions/works › Chapter › peer-review

Herstatt, C & Tiwari, R 2016, India’s emergence as a lead market for frugal innovations: An introduction to the theme and to the contributed volume. in Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations. pp. 1--10.

Herstatt, C., & Tiwari, R. (2016). India’s emergence as a lead market for frugal innovations: An introduction to the theme and to the contributed volume. In Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations (pp. 1--10)

Herstatt C, Tiwari R. India’s emergence as a lead market for frugal innovations: An introduction to the theme and to the contributed volume. In Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations. 2016. p. 1--10

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