Improvising Digital Transformation: Strategy Unfolding in Acts of Organizational Improvisation

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Standard

Improvising Digital Transformation: Strategy Unfolding in Acts of Organizational Improvisation. / Zimmer, Markus Philipp.
Americas Conference on Information Systems - AMCIS 2019. ed. / Guillermo Rodriguez-Abitia; Carlos Ferran; Martin Santana; Ramiro Montealegre. AIS eLibrary, 2019. (Proceedings of the Americas Conference on Information Systems (AMCIS); Vol. 2019).

Research output: Contributions to collected editions/worksArticle in conference proceedingsResearchpeer-review

Harvard

Zimmer, MP 2019, Improvising Digital Transformation: Strategy Unfolding in Acts of Organizational Improvisation. in G Rodriguez-Abitia, C Ferran, M Santana & R Montealegre (eds), Americas Conference on Information Systems - AMCIS 2019. Proceedings of the Americas Conference on Information Systems (AMCIS), vol. 2019, AIS eLibrary, Americas Conference on Information Systems - AMCIS 2019, Cancún, Mexico, 15.08.19. <https://aisel.aisnet.org/amcis2019/data_agility/data_agility/4/>

APA

Zimmer, M. P. (2019). Improvising Digital Transformation: Strategy Unfolding in Acts of Organizational Improvisation. In G. Rodriguez-Abitia, C. Ferran, M. Santana, & R. Montealegre (Eds.), Americas Conference on Information Systems - AMCIS 2019 (Proceedings of the Americas Conference on Information Systems (AMCIS); Vol. 2019). AIS eLibrary. https://aisel.aisnet.org/amcis2019/data_agility/data_agility/4/

Vancouver

Zimmer MP. Improvising Digital Transformation: Strategy Unfolding in Acts of Organizational Improvisation. In Rodriguez-Abitia G, Ferran C, Santana M, Montealegre R, editors, Americas Conference on Information Systems - AMCIS 2019. AIS eLibrary. 2019. (Proceedings of the Americas Conference on Information Systems (AMCIS)).

Bibtex

@inbook{5bf9139aac5545f2b54766fe9726e10d,
title = "Improvising Digital Transformation: Strategy Unfolding in Acts of Organizational Improvisation",
abstract = "Digitalization disrupts markets leaving organizations with unprecedented challenges in increasingly turbulent business environments. To cope, organizations engage in their digital transformations. Crafting digital transformation strategies, they seek to exploit digital technologies to leverage new business opportunities. In management circles, crafting such digital transformation strategies is portrayed as an act of advanced planning and subsequent execution. In practice, however, strategy making in an unprecedented situation coined by a turbulent business environment, rather resembles the situational, intuitive practice of improvisation. Building on an ethnographic study in a large German car manufacturer (Car Inc.) undergoing its digital transformation, we report how Car Inc.{\textquoteright}s digital transformation strategy unfolds in acts of organizational improvisation. Car Inc.{\textquoteright}s digital transformation strategy is not planned and executed top-down but unfolds bottom-up coordinated by a digital unit purposefully organizing a sequence of multiple acts of organizational improvisation guided by a multi-layered minimal structure.",
keywords = "Business informatics, Digital Transformation, Digital Transformation Strategy, Improvisation",
author = "Zimmer, {Markus Philipp}",
year = "2019",
month = jul,
language = "English",
series = "Proceedings of the Americas Conference on Information Systems (AMCIS)",
publisher = "AIS eLibrary",
editor = "Guillermo Rodriguez-Abitia and Carlos Ferran and Martin Santana and Ramiro Montealegre",
booktitle = "Americas Conference on Information Systems - AMCIS 2019",
address = "United States",
note = "Americas Conference on Information Systems - AMCIS 2019 : New Frontiers in Digital Convergence, AMCIS 2019 ; Conference date: 15-08-2019 Through 17-08-2019",
url = "https://amcis2019.aisconferences.org/",

}

RIS

TY - CHAP

T1 - Improvising Digital Transformation

T2 - Americas Conference on Information Systems - AMCIS 2019

AU - Zimmer, Markus Philipp

N1 - Conference code: 25

PY - 2019/7

Y1 - 2019/7

N2 - Digitalization disrupts markets leaving organizations with unprecedented challenges in increasingly turbulent business environments. To cope, organizations engage in their digital transformations. Crafting digital transformation strategies, they seek to exploit digital technologies to leverage new business opportunities. In management circles, crafting such digital transformation strategies is portrayed as an act of advanced planning and subsequent execution. In practice, however, strategy making in an unprecedented situation coined by a turbulent business environment, rather resembles the situational, intuitive practice of improvisation. Building on an ethnographic study in a large German car manufacturer (Car Inc.) undergoing its digital transformation, we report how Car Inc.’s digital transformation strategy unfolds in acts of organizational improvisation. Car Inc.’s digital transformation strategy is not planned and executed top-down but unfolds bottom-up coordinated by a digital unit purposefully organizing a sequence of multiple acts of organizational improvisation guided by a multi-layered minimal structure.

AB - Digitalization disrupts markets leaving organizations with unprecedented challenges in increasingly turbulent business environments. To cope, organizations engage in their digital transformations. Crafting digital transformation strategies, they seek to exploit digital technologies to leverage new business opportunities. In management circles, crafting such digital transformation strategies is portrayed as an act of advanced planning and subsequent execution. In practice, however, strategy making in an unprecedented situation coined by a turbulent business environment, rather resembles the situational, intuitive practice of improvisation. Building on an ethnographic study in a large German car manufacturer (Car Inc.) undergoing its digital transformation, we report how Car Inc.’s digital transformation strategy unfolds in acts of organizational improvisation. Car Inc.’s digital transformation strategy is not planned and executed top-down but unfolds bottom-up coordinated by a digital unit purposefully organizing a sequence of multiple acts of organizational improvisation guided by a multi-layered minimal structure.

KW - Business informatics

KW - Digital Transformation

KW - Digital Transformation Strategy

KW - Improvisation

UR - https://www.mendeley.com/catalogue/50511488-3a1d-31b5-bae5-fb98ab2240b1/

M3 - Article in conference proceedings

T3 - Proceedings of the Americas Conference on Information Systems (AMCIS)

BT - Americas Conference on Information Systems - AMCIS 2019

A2 - Rodriguez-Abitia, Guillermo

A2 - Ferran, Carlos

A2 - Santana, Martin

A2 - Montealegre, Ramiro

PB - AIS eLibrary

Y2 - 15 August 2019 through 17 August 2019

ER -