History, theory and evidence of entrepreneurial marketing: An overview
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History, theory and evidence of entrepreneurial marketing : An overview. / Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha et al.
In: International Journal of Entrepreneurship and Innovation Management, Vol. 11, No. 1, 01.01.2010, p. 3-18.Research output: Journal contributions › Journal articles › Research
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TY - JOUR
T1 - History, theory and evidence of entrepreneurial marketing
T2 - An overview
AU - Hills, Gerald E.
AU - Hultman, Claes M.
AU - Kraus, Sascha
AU - Schulte, Reinhard
N1 - Parallel als Online-Ausg. erschienen unter der Adresse http://dx.doi.org/10.1504/IJEIM.2010.029765
PY - 2010/1/1
Y1 - 2010/1/1
N2 - Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM's 'modern history' within the last 20 years and show related empirical results from a study in the US. © 2010 Inderscience Enterprises Ltd.
AB - Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM's 'modern history' within the last 20 years and show related empirical results from a study in the US. © 2010 Inderscience Enterprises Ltd.
KW - Management studies
KW - EM
KW - Entrepreneurial marketing
KW - Entrepreneurship
KW - Innovation
KW - Marketing
UR - http://www.scopus.com/inward/record.url?scp=72149109020&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/e588fbd8-8296-34eb-90bc-4db5ea147f34/
U2 - 10.1504/ijeim.2010.029765
DO - 10.1504/ijeim.2010.029765
M3 - Journal articles
VL - 11
SP - 3
EP - 18
JO - International Journal of Entrepreneurship and Innovation Management
JF - International Journal of Entrepreneurship and Innovation Management
SN - 1368-275X
IS - 1
ER -