History, theory and evidence of entrepreneurial marketing: An overview

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History, theory and evidence of entrepreneurial marketing : An overview. / Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha; Schulte, Reinhard.

In: International Journal of Entrepreneurship and Innovation Management, Vol. 11, No. 1, 01.01.2010, p. 3-18.

Research output: Journal contributionsJournal articlesResearch

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@article{9c2169a2da5d4733a10b94f64a3751cb,
title = "History, theory and evidence of entrepreneurial marketing: An overview",
abstract = "Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM's 'modern history' within the last 20 years and show related empirical results from a study in the US. {\textcopyright} 2010 Inderscience Enterprises Ltd.",
keywords = "Management studies, EM, Entrepreneurial marketing, Entrepreneurship, Innovation, Marketing",
author = "Hills, {Gerald E.} and Hultman, {Claes M.} and Sascha Kraus and Reinhard Schulte",
note = "Parallel als Online-Ausg. erschienen unter der Adresse http://dx.doi.org/10.1504/IJEIM.2010.029765",
year = "2010",
month = jan,
day = "1",
doi = "10.1504/ijeim.2010.029765",
language = "English",
volume = "11",
pages = "3--18",
journal = "International Journal of Entrepreneurship and Innovation Management",
issn = "1368-275X",
publisher = "Inderscience Enterprises Ltd",
number = "1",

}

RIS

TY - JOUR

T1 - History, theory and evidence of entrepreneurial marketing

T2 - An overview

AU - Hills, Gerald E.

AU - Hultman, Claes M.

AU - Kraus, Sascha

AU - Schulte, Reinhard

N1 - Parallel als Online-Ausg. erschienen unter der Adresse http://dx.doi.org/10.1504/IJEIM.2010.029765

PY - 2010/1/1

Y1 - 2010/1/1

N2 - Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM's 'modern history' within the last 20 years and show related empirical results from a study in the US. © 2010 Inderscience Enterprises Ltd.

AB - Entrepreneurial marketing (EM), i.e., the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new, preliminary empirical findings. More exactly, we propose our own definition of EM especially taking into consideration the entrepreneurial orientation behind this new marketing concept and the aim of creating customer value through such means as innovativeness, creativity, selling, networking or flexibility. Besides, we offer an overview of EM's 'modern history' within the last 20 years and show related empirical results from a study in the US. © 2010 Inderscience Enterprises Ltd.

KW - Management studies

KW - EM

KW - Entrepreneurial marketing

KW - Entrepreneurship

KW - Innovation

KW - Marketing

UR - http://www.scopus.com/inward/record.url?scp=72149109020&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/e588fbd8-8296-34eb-90bc-4db5ea147f34/

U2 - 10.1504/ijeim.2010.029765

DO - 10.1504/ijeim.2010.029765

M3 - Journal articles

VL - 11

SP - 3

EP - 18

JO - International Journal of Entrepreneurship and Innovation Management

JF - International Journal of Entrepreneurship and Innovation Management

SN - 1368-275X

IS - 1

ER -