From the Substantive to the Ceremonial: Exploring Interrelations Between Recognition and Aspirational CSR Talk
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From the Substantive to the Ceremonial : Exploring Interrelations Between Recognition and Aspirational CSR Talk. / Trittin-Ulbrich, Hannah.
In: Business and Society, Vol. 62, No. 5, 05.2023, p. 917-949.Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - From the Substantive to the Ceremonial
T2 - Exploring Interrelations Between Recognition and Aspirational CSR Talk
AU - Trittin-Ulbrich, Hannah
N1 - Publisher Copyright: © The Author(s) 2022.
PY - 2023/5
Y1 - 2023/5
N2 - Stakeholder recognition constitutes a firm’s experience of affirmation and acknowledgment from stakeholders and is deemed essential for organizations to develop positive self-relations and a sense of themselves as morally responsible social actors. Through an in-depth case study, I show how a firm’s varied experiences of stakeholder recognition for its corporate social responsibility (CSR) efforts alternately facilitated and hindered the performativity of its aspirational CSR talk through two key processes: (a) a recognition-attainment process whereby the experience of stakeholder recognition helped turn aspirational CSR talk into “substantive” talk with the performative potential to catalyze other CSR practices; and (b) a subsequent recognition-commodification process induced by a perceived misrecognition that ultimately rendered such talk “ceremonial.” Elucidating stakeholder recognition as an undertheorized boundary condition of aspirational CSR talk, this study adds to performative approaches to CSR communication. It further contributes to research on recognition by demonstrating the explanatory potential of Axel Honneth’s notion of recognition in researching business and society interactions.
AB - Stakeholder recognition constitutes a firm’s experience of affirmation and acknowledgment from stakeholders and is deemed essential for organizations to develop positive self-relations and a sense of themselves as morally responsible social actors. Through an in-depth case study, I show how a firm’s varied experiences of stakeholder recognition for its corporate social responsibility (CSR) efforts alternately facilitated and hindered the performativity of its aspirational CSR talk through two key processes: (a) a recognition-attainment process whereby the experience of stakeholder recognition helped turn aspirational CSR talk into “substantive” talk with the performative potential to catalyze other CSR practices; and (b) a subsequent recognition-commodification process induced by a perceived misrecognition that ultimately rendered such talk “ceremonial.” Elucidating stakeholder recognition as an undertheorized boundary condition of aspirational CSR talk, this study adds to performative approaches to CSR communication. It further contributes to research on recognition by demonstrating the explanatory potential of Axel Honneth’s notion of recognition in researching business and society interactions.
KW - aspirational talk
KW - corporate social responsibility (CSR)
KW - CSR communication
KW - performativity
KW - recognition
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85135485764&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/018e04ca-805e-3dd2-957e-f5f85ee5fe27/
U2 - 10.1177/00076503221114795
DO - 10.1177/00076503221114795
M3 - Journal articles
AN - SCOPUS:85135485764
VL - 62
SP - 917
EP - 949
JO - Business and Society
JF - Business and Society
SN - 0007-6503
IS - 5
ER -