Experiences, Competences, Attitudes on the market for Start-up Counselling: Evidence from Germany

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This study analyses the start-up counseling practice in Germany based on an online survey covering 2,146 start-up counselors. The results reveal that competences, experiences, and attitudes are very heterogeneous, and a standard frame of reference for counseling services concerning start-ups and new ventures is missing. Because of missing quality standards and the marginal spread of individual degrees with trademarked occupational titles, there is considerable ex ante risk in engaging a start-up counselor from a customer focus. Individual seals of counseling competence could serve as signalling instruments. The survey shows remarkable interest in certification programs allowing reliable quality distinction.
Original languageEnglish
Title of host publicationInter ICSB
EditorsPasi Malinen
Number of pages21
PublisherInternational Council for Small Business
Publication date2010
ISBN (electronic)978-0-9819028-1-4
Publication statusPublished - 2010