Entrepreneurial Marketing: innovatives und unternehmerisches Marketing für KMU und Gründungsunternehmen
Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research
Authors
| Original language | German |
|---|---|
| Title of host publication | Entrepreneurship : Theorie und Fallstudien zu Gründungs-, Wachstums- und KMU-Management |
| Editors | Sascha Kraus, Mathias Fink |
| Number of pages | 15 |
| Place of Publication | Wien |
| Publisher | Facultas Verlags- und Buchhandels AG |
| Publication date | 2008 |
| Pages | 94-108 |
| ISBN (Print) | 978-3-7089-0258-6, 3708902580 |
| Publication status | Published - 2008 |
| Externally published | Yes |
- Management studies