Digital Workplace Transformation: The Importance of Deinstitutionalising the Taken for Granted

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Studies on digital workplace transformation (DWT) have shown that new technologies and practices supporting employee connectedness and responsive leadership form the digital workplace. Yet, for new workplace practices to emerge, some of the existing practices need to disappear. Investigating a car manufacturer's (Auto) DWT, we conduct an ethnographic narrative analysis on documents that Auto composed and distributed to communicate its rationale for its DWT as well as its intentions and implemented changes to its employees. We identify actors and how their actions connect them to Au-to's DWT. Drawing on institutional theory and the concept of deinstitutionalisation, we identify institutional pressures that Auto constructs as rationale for its DWT. These institutional pressures extend the imperative for DWT beyond the technology imperative taken in extant studies on DWT. Further, the documents tell stories of DWT occasionally meaning abandoning established practices rather than adding more of the new (digital technology enabled practices).
Original languageEnglish
Title of host publication28th European Conference on Information Systems - ECIS 2020 : Liberty, Equality, and Fraternity in a Digitizing World
EditorsFrantz Rowe, Redouane El Amrani
Number of pages15
PublisherAIS eLibrary
Publication date15.06.2020
Article number112
ISBN (electronic)978-1-7336325-1-5
Publication statusPublished - 15.06.2020
Externally publishedYes
Event28th European Conference on Information Systems - 2020: Liberty, Equality, and Fraternity in a Digitizing World - Marrakesch, Morocco
Duration: 15.06.202017.06.2020
Conference number: 28
https://aisel.aisnet.org/ecis2020/

    Research areas

  • Business informatics - Digital Transformation, Digital Workplace, Deinstitutionalisation, institutional theory

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