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Die Umkehr des Defaults oder was ist Öffentlichkeit 2.0? Gastbeitrag

Research output: other publications › Articles in scientific forums or blogs › Transfer

Authors

Original languageGerman
Publication statusPublished - 2011

Other publications by the same author(s)

Reputation und Reiseentscheidung im Internet: Grundlagen, Messung und Praxis

Horster, E., 2013, Wiesbaden: Gabler Verlag. 287 p. (Entrepreneurial Management und Standortentwicklung)

Research output: Books and anthologies › Monographs › Research › peer-review

Near Field Communication im Destinationsmanagement

Horster, E., Domsalla, M. & Pesonen, J., 2012, In: Zeitschrift für Tourismuswissenschaft. 4, 1, p. 107-112 6 p.

Research output: Journal contributions › Journal articles › Research › peer-review

"Social Media and Tourism" Internationale Konferenz (21.-22.10.2011, Verona, Italien)

Horster, E. & Bauhuber, F., 2011, In: Zeitschrift für Tourismuswissenschaft. 3, 2, p. 225-226 2 p.

Research output: Journal contributions › Other (editorial matter etc.) › Transfer

Wandel im Destinationsmarketing: Herausforderungen und Anforderungen bei der Integration einer nachhaltigen Social Media Strategie

Schuler, A. & Horster, E., 2012, Tourismus 2020+ interdisziplinär: Herausforderungen für Wirtschaft, Umwelt und Gesellschaft. Zehrer, A. & Grabmüller, A. (eds.). Berlin: Erich Schmidt Verlag, p. 51-64 14 p. (Schriften zu Tourismus und Freizeit; vol. 15).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Education › peer-review

A New Approach to Online Reputation Management in Tourism

Horster, E. & Gottschalk, C., 2012, PROCEEDINGS OF THE 2011 CONFERENCE ON SOCIAL MEDIA IN HOSPITALITY AND TOURISM. Crotts, J., Magnini, V. & Zehrer, A. (eds.). Pamplin College of Business, p. 74-75 2 p.

Research output: Contributions to collected editions/works › Article in conference proceedings › Transfer

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