CSR Communication and the Polarization of Public Discourses: Introduction to the Special Issue
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In: Management Communication Quarterly, 2024.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - CSR Communication and the Polarization of Public Discourses
T2 - Conference - The 6th International CSR Communication Conference - 2022
AU - Schoeneborn, Dennis
AU - Golob, Urša
AU - Trittin-Ulbrich, Hannah
AU - Wenzel, Matthias
AU - O’Connor, Amy
N1 - Conference code: 6
PY - 2024
Y1 - 2024
N2 - Corporate social responsibility (CSR) communication faces significant challenges due to an increasing polarization of public discourses. This polarization oversimplifies societal differences into “us versus them” dynamics, complicating consensus building and eroding trust in democratic processes. Traditionally, CSR communication research has focused on how organizations negotiate meanings between various stakeholders. However, the rise in polarization necessitates a broader research scope to understand its impact on CSR practices and organizational relationships. This Special Issue of Management Communication Quarterly explores these evolving challenges, analyzing how polarization reshapes CSR communication and outlining strategies for businesses to navigate this fragmented landscape. The issue also reflects on the broader role of corporations amidst tendencies of polarization and suggests directions for future research.
AB - Corporate social responsibility (CSR) communication faces significant challenges due to an increasing polarization of public discourses. This polarization oversimplifies societal differences into “us versus them” dynamics, complicating consensus building and eroding trust in democratic processes. Traditionally, CSR communication research has focused on how organizations negotiate meanings between various stakeholders. However, the rise in polarization necessitates a broader research scope to understand its impact on CSR practices and organizational relationships. This Special Issue of Management Communication Quarterly explores these evolving challenges, analyzing how polarization reshapes CSR communication and outlining strategies for businesses to navigate this fragmented landscape. The issue also reflects on the broader role of corporations amidst tendencies of polarization and suggests directions for future research.
KW - corporate communication
KW - corporate political advocacy
KW - CSR communication
KW - deliberation
KW - disinformation
KW - polarization
KW - public discourse
KW - Management studies
UR - http://www.scopus.com/inward/record.url?scp=85203703633&partnerID=8YFLogxK
U2 - 10.1177/08933189241268503
DO - 10.1177/08933189241268503
M3 - Journal articles
AN - SCOPUS:85203703633
JO - Management Communication Quarterly
JF - Management Communication Quarterly
SN - 0893-3189
Y2 - 14 September 2022 through 16 September 2022
ER -