Creativity in the opportunity identification process and the moderating effect of diversity of information
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Creativity in the opportunity identification process and the moderating effect of diversity of information. / Gielnik, Michael; Frese, Michael; Graf, J.M. et al.
In: Journal of Business Venturing, Vol. 27, No. 5, 01.09.2012, p. 559-576.Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Creativity in the opportunity identification process and the moderating effect of diversity of information
AU - Gielnik, Michael
AU - Frese, Michael
AU - Graf, J.M.
AU - Kampschulte, A.
N1 - Copyright 2012 Elsevier B.V., All rights reserved.
PY - 2012/9/1
Y1 - 2012/9/1
N2 - We employ two study designs for a more detailed examination of creativity in the opportunity identification process. We employ a correlational field study to test the hypothesis that divergent thinking affects venture growth through business idea generation. We use an experimental design to test the hypothesis that diversity of information moderates the effect of divergent thinking on business idea generation. Analyses based on 98 business owners across both study designs supported our hypotheses. Combining the findings from both designs points to boundary conditions of theories suggesting constraining information; this may weaken the indirect effect of divergent thinking on venture growth. © 2011 Elsevier Inc.
AB - We employ two study designs for a more detailed examination of creativity in the opportunity identification process. We employ a correlational field study to test the hypothesis that divergent thinking affects venture growth through business idea generation. We use an experimental design to test the hypothesis that diversity of information moderates the effect of divergent thinking on business idea generation. Analyses based on 98 business owners across both study designs supported our hypotheses. Combining the findings from both designs points to boundary conditions of theories suggesting constraining information; this may weaken the indirect effect of divergent thinking on venture growth. © 2011 Elsevier Inc.
KW - Business psychology
KW - Creativity
KW - Divergent thinking
KW - Diverse information
KW - Entrepreneurship
KW - Opportunity identification
KW - Entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=84860997334&partnerID=8YFLogxK
U2 - 10.1016/j.jbusvent.2011.10.003
DO - 10.1016/j.jbusvent.2011.10.003
M3 - Journal articles
VL - 27
SP - 559
EP - 576
JO - Journal of Business Venturing
JF - Journal of Business Venturing
SN - 0883-9026
IS - 5
ER -