Converging perspectives in audience studies and digital literacies: Youthful interpretations of an online genre
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In: European Journal of Communication, Vol. 26, No. 4, 01.12.2011, p. 343-360.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Converging perspectives in audience studies and digital literacies
T2 - Youthful interpretations of an online genre
AU - Das, Ranjana
N1 - Copyright 2011 Elsevier B.V., All rights reserved.
PY - 2011/12/1
Y1 - 2011/12/1
N2 - Engaging with a set of ideas proposed in an article published in this journal in 2004, this article transposes concepts from one mediated condition to another, as it applies selected theories from audience reception studies to research on media and digital literacies. In approaching multi-method qualitative data from a project that researched youthful digital literacies on social networking sites, the article presents a discussion on anticipations of genre and modes of interpretative engagement. It is concluded that the text-reader framework of audience reception studies pushes the digital literacies discussion away from treating literacies as practical skills, encouraging a critical examination of people's interpretative engagement with media texts. By doing this, the article also explores how concepts lying at the core of the reception studies repertoire need to be retained and revised in the age of the internet.
AB - Engaging with a set of ideas proposed in an article published in this journal in 2004, this article transposes concepts from one mediated condition to another, as it applies selected theories from audience reception studies to research on media and digital literacies. In approaching multi-method qualitative data from a project that researched youthful digital literacies on social networking sites, the article presents a discussion on anticipations of genre and modes of interpretative engagement. It is concluded that the text-reader framework of audience reception studies pushes the digital literacies discussion away from treating literacies as practical skills, encouraging a critical examination of people's interpretative engagement with media texts. By doing this, the article also explores how concepts lying at the core of the reception studies repertoire need to be retained and revised in the age of the internet.
KW - Digital media
KW - Cultural studies
KW - Media and communication studies
KW - audiences
KW - interpretation
KW - literacies
KW - SNS
KW - users
UR - http://www.scopus.com/inward/record.url?scp=84155187142&partnerID=8YFLogxK
U2 - 10.1177/0267323111423379
DO - 10.1177/0267323111423379
M3 - Journal articles
AN - SCOPUS:84155187142
VL - 26
SP - 343
EP - 360
JO - European Journal of Communication
JF - European Journal of Communication
SN - 0267-3231
IS - 4
ER -