TY - JOUR

T1 - Converging perspectives in audience studies and digital literacies

T2 - Youthful interpretations of an online genre

AU - Das, Ranjana

N1 - Copyright 2011 Elsevier B.V., All rights reserved.

PY - 2011/12/1

Y1 - 2011/12/1

N2 - Engaging with a set of ideas proposed in an article published in this journal in 2004, this article transposes concepts from one mediated condition to another, as it applies selected theories from audience reception studies to research on media and digital literacies. In approaching multi-method qualitative data from a project that researched youthful digital literacies on social networking sites, the article presents a discussion on anticipations of genre and modes of interpretative engagement. It is concluded that the text-reader framework of audience reception studies pushes the digital literacies discussion away from treating literacies as practical skills, encouraging a critical examination of people's interpretative engagement with media texts. By doing this, the article also explores how concepts lying at the core of the reception studies repertoire need to be retained and revised in the age of the internet.

AB - Engaging with a set of ideas proposed in an article published in this journal in 2004, this article transposes concepts from one mediated condition to another, as it applies selected theories from audience reception studies to research on media and digital literacies. In approaching multi-method qualitative data from a project that researched youthful digital literacies on social networking sites, the article presents a discussion on anticipations of genre and modes of interpretative engagement. It is concluded that the text-reader framework of audience reception studies pushes the digital literacies discussion away from treating literacies as practical skills, encouraging a critical examination of people's interpretative engagement with media texts. By doing this, the article also explores how concepts lying at the core of the reception studies repertoire need to be retained and revised in the age of the internet.

KW - Digital media

KW - Cultural studies

KW - Media and communication studies

KW - audiences

KW - interpretation

KW - literacies

KW - SNS

KW - users

UR - http://www.scopus.com/inward/record.url?scp=84155187142&partnerID=8YFLogxK

U2 - 10.1177/0267323111423379

DO - 10.1177/0267323111423379

M3 - Journal articles

AN - SCOPUS:84155187142

VL - 26

SP - 343

EP - 360

JO - European Journal of Communication

JF - European Journal of Communication

SN - 0267-3231

IS - 4

ER -