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Consumer response to monochrome Guideline Daily Amount nutrition labels

Research output: Journal contributions › Journal articles › Research › peer-review

Standard

Consumer response to monochrome Guideline Daily Amount nutrition labels. / Boztuğ, Yasemin; Juhl, Hans Jørn; Elshiewy, Ossama et al.
In: Food Policy, Vol. 53, 01.05.2015, p. 1-8.

Research output: Journal contributions › Journal articles › Research › peer-review

Harvard

Boztuğ, Y, Juhl, HJ, Elshiewy, O & Jensen, MB 2015, 'Consumer response to monochrome Guideline Daily Amount nutrition labels', Food Policy, vol. 53, pp. 1-8. https://doi.org/10.1016/j.foodpol.2015.03.002

APA

Boztuğ, Y., Juhl, H. J., Elshiewy, O., & Jensen, M. B. (2015). Consumer response to monochrome Guideline Daily Amount nutrition labels. Food Policy, 53, 1-8. https://doi.org/10.1016/j.foodpol.2015.03.002

Vancouver

Boztuğ Y, Juhl HJ, Elshiewy O, Jensen MB. Consumer response to monochrome Guideline Daily Amount nutrition labels. Food Policy. 2015 May 1;53:1-8. doi: 10.1016/j.foodpol.2015.03.002

Bibtex

@article{97e281a5fd5b4c04a80a118a3a84d59d,
title = "Consumer response to monochrome Guideline Daily Amount nutrition labels",
abstract = "Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.",
keywords = "Front-of-pack nutrition labelling, GDA, Purchase behaviour, Scanner panel data, Management studies",
author = "Yasemin Boztuğ and Juhl, {Hans J{\o}rn} and Ossama Elshiewy and Jensen, {Morten Berg}",
year = "2015",
month = may,
day = "1",
doi = "10.1016/j.foodpol.2015.03.002",
language = "English",
volume = "53",
pages = "1--8",
journal = "Food Policy",
issn = "0306-9192",
publisher = "Elsevier B.V.",

}

RIS

TY - JOUR

T1 - Consumer response to monochrome Guideline Daily Amount nutrition labels

AU - Boztuğ, Yasemin

AU - Juhl, Hans Jørn

AU - Elshiewy, Ossama

AU - Jensen, Morten Berg

PY - 2015/5/1

Y1 - 2015/5/1

N2 - Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.

AB - Front-of-pack (FOP) nutrition labelling has received extensive political attention in recent years. Most studies assessing the influence of nutrition labelling focus on consumer attention to labels, while few concentrate on its effects on actual purchase behaviour. In this study, we present results from an analysis of scanner data provided by a large UK retailer. We focus on two food categories, using store-brand products that are labelled with a front-of-pack, monochrome Guideline Daily Amount (GDA) nutrition label. The analyses are based on models at both an aggregated and disaggregated level to enable us to identify as many influencing factors on food choice as possible. We utilize the SSAg/1 health score for our food categories as a dependent variable to obtain an objective measure of healthiness.Our results suggest that the GDA label introduction reduces attraction of unhealthier products in terms of market share but does not affect product choice behaviour. Instead, price and habit exhibit a greater impact on purchase behaviour and product choice than the GDA label introduction.

KW - Front-of-pack nutrition labelling

KW - GDA

KW - Purchase behaviour

KW - Scanner panel data

KW - Management studies

UR - http://www.scopus.com/inward/record.url?scp=84961308149&partnerID=8YFLogxK

U2 - 10.1016/j.foodpol.2015.03.002

DO - 10.1016/j.foodpol.2015.03.002

M3 - Journal articles

AN - SCOPUS:84961308149

VL - 53

SP - 1

EP - 8

JO - Food Policy

JF - Food Policy

SN - 0306-9192

ER -

DOI