Cardboard: Thinking the box
Research output: Contributions to collected editions/works › Chapter › peer-review
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Cardboard : Thinking the box. / von Xylander, Cheryce.
Research Objects in their Technological Setting. ed. / Alfred Nordmann; Bernadette Bensaude Vincent; Sacha Loeve; Astrid Schwarz. London : Taylor and Francis Inc., 2017. p. 166-182.Research output: Contributions to collected editions/works › Chapter › peer-review
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TY - CHAP
T1 - Cardboard
T2 - Thinking the box
AU - von Xylander, Cheryce
PY - 2017/1/1
Y1 - 2017/1/1
N2 - A key to succeeding in business is the ability to 'think outside the box'. To think creatively is to think cardboard or, in short, to think the box in all its technoscientific entanglement. Boxes beget boxes amidst cardboard's daily doings in the re-engineering of world. A major branch of packaging science concerns paper-based solutions to product delivery, a field mainly concerned with the design of the cardboard box. Blindness to the pervasive influence of the cardboard box entails blindness to its ministrations, vaulted and mean. Cardboard, seen in the light of technoscience, can illuminate cultures of literacy. Advancement of literacy and accumulation of knowledge hinges on the dissemination of paper, the first mass medium. Without the mediating services of cardboard, technoscientific humanity could not have acquired the current aptitude it has in wielding sophisticated tools to accomplish complex routines
AB - A key to succeeding in business is the ability to 'think outside the box'. To think creatively is to think cardboard or, in short, to think the box in all its technoscientific entanglement. Boxes beget boxes amidst cardboard's daily doings in the re-engineering of world. A major branch of packaging science concerns paper-based solutions to product delivery, a field mainly concerned with the design of the cardboard box. Blindness to the pervasive influence of the cardboard box entails blindness to its ministrations, vaulted and mean. Cardboard, seen in the light of technoscience, can illuminate cultures of literacy. Advancement of literacy and accumulation of knowledge hinges on the dissemination of paper, the first mass medium. Without the mediating services of cardboard, technoscientific humanity could not have acquired the current aptitude it has in wielding sophisticated tools to accomplish complex routines
KW - Philosophy
KW - Sociology
UR - http://www.scopus.com/inward/record.url?scp=85022034313&partnerID=8YFLogxK
U2 - 10.4324/9781781448397-12
DO - 10.4324/9781781448397-12
M3 - Chapter
AN - SCOPUS:85022034313
SN - 9781848935846
SP - 166
EP - 182
BT - Research Objects in their Technological Setting
A2 - Nordmann, Alfred
A2 - Vincent, Bernadette Bensaude
A2 - Loeve, Sacha
A2 - Schwarz, Astrid
PB - Taylor and Francis Inc.
CY - London
ER -