TY - CHAP

T1 - Cardboard

T2 - Thinking the box

AU - von Xylander, Cheryce

PY - 2017/1/1

Y1 - 2017/1/1

N2 - A key to succeeding in business is the ability to 'think outside the box'. To think creatively is to think cardboard or, in short, to think the box in all its technoscientific entanglement. Boxes beget boxes amidst cardboard's daily doings in the re-engineering of world. A major branch of packaging science concerns paper-based solutions to product delivery, a field mainly concerned with the design of the cardboard box. Blindness to the pervasive influence of the cardboard box entails blindness to its ministrations, vaulted and mean. Cardboard, seen in the light of technoscience, can illuminate cultures of literacy. Advancement of literacy and accumulation of knowledge hinges on the dissemination of paper, the first mass medium. Without the mediating services of cardboard, technoscientific humanity could not have acquired the current aptitude it has in wielding sophisticated tools to accomplish complex routines

AB - A key to succeeding in business is the ability to 'think outside the box'. To think creatively is to think cardboard or, in short, to think the box in all its technoscientific entanglement. Boxes beget boxes amidst cardboard's daily doings in the re-engineering of world. A major branch of packaging science concerns paper-based solutions to product delivery, a field mainly concerned with the design of the cardboard box. Blindness to the pervasive influence of the cardboard box entails blindness to its ministrations, vaulted and mean. Cardboard, seen in the light of technoscience, can illuminate cultures of literacy. Advancement of literacy and accumulation of knowledge hinges on the dissemination of paper, the first mass medium. Without the mediating services of cardboard, technoscientific humanity could not have acquired the current aptitude it has in wielding sophisticated tools to accomplish complex routines

KW - Philosophy

KW - Sociology

UR - http://www.scopus.com/inward/record.url?scp=85022034313&partnerID=8YFLogxK

U2 - 10.4324/9781781448397-12

DO - 10.4324/9781781448397-12

M3 - Chapter

AN - SCOPUS:85022034313

SN - 9781848935846

SP - 166

EP - 182

BT - Research Objects in their Technological Setting

A2 - Nordmann, Alfred

A2 - Vincent, Bernadette Bensaude

A2 - Loeve, Sacha

A2 - Schwarz, Astrid

PB - Taylor and Francis Inc.

CY - London

ER -