Business model experimentation for sustainability
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Sustainable Design and Manufacturing 2016. ed. / Rossi Setchi; Robert Howlett; Ying Liu; Peter Theobald. Cham: Springer International Publishing, 2016. p. 297-306 (Smart Innovation, Systems and Technologies; Vol. 52).
Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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TY - CHAP
T1 - Business model experimentation for sustainability
AU - Bocken, Nancy M.P.
AU - Weissbrod, Ilka
AU - Tennant, Mike
N1 - Conference code: 3
PY - 2016/4/6
Y1 - 2016/4/6
N2 - Business experimentation is a key avenue for accelerating change for sustainability. In contrast to experimentation in natural sciences, benefitting from controlled situations, business experimentation aims to explore the diverse possibilities that a business could create value from, or understand what works in which particular situations in a real life business context. While at present most popular with start-ups, this paper argues that large businesses can also find inspiration in business experimentation to develop sustainable business models and accelerate positive change for sustainability. Five illustrative cases are included of business experimentation for sustainability by focusing on pivots (modifications) in the business model. This paper only scratches the surface of the potential impactful new research field of business (model) experimentation for sustainability. Future work on sustainable business experimentation for start-ups and mature businesses is viewed as a powerful future research avenue to accelerate change in industries.
AB - Business experimentation is a key avenue for accelerating change for sustainability. In contrast to experimentation in natural sciences, benefitting from controlled situations, business experimentation aims to explore the diverse possibilities that a business could create value from, or understand what works in which particular situations in a real life business context. While at present most popular with start-ups, this paper argues that large businesses can also find inspiration in business experimentation to develop sustainable business models and accelerate positive change for sustainability. Five illustrative cases are included of business experimentation for sustainability by focusing on pivots (modifications) in the business model. This paper only scratches the surface of the potential impactful new research field of business (model) experimentation for sustainability. Future work on sustainable business experimentation for start-ups and mature businesses is viewed as a powerful future research avenue to accelerate change in industries.
KW - Sustainability Science
KW - Business experimentation
KW - Lean start up
KW - Corporate Sustainability
KW - Radical innovation
KW - Disruptive innovation
KW - Sustainable entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=84966473980&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-32098-4_26
DO - 10.1007/978-3-319-32098-4_26
M3 - Article in conference proceedings
SN - 978-3-319-32096-0
T3 - Smart Innovation, Systems and Technologies
SP - 297
EP - 306
BT - Sustainable Design and Manufacturing 2016
A2 - Setchi, Rossi
A2 - Howlett, Robert
A2 - Liu, Ying
A2 - Theobald, Peter
PB - Springer International Publishing
CY - Cham
T2 - International Conference on Sustainable Design and Manufacturing - SDM 2016
Y2 - 4 April 2016 through 6 April 2016
ER -