Business Cases for Sustainability

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A business case for sustainability intends and realizes economic success through (and not just with) an intelligent design of voluntary environmental and social management. A business case for sustainability is different from a conventional economic business case. It can be characterized by three requirements which have to be met. Firstly, the company has to realize a voluntary or mainly voluntary activity with the intention to contribute to the solution of societal or environmental problems. These are intended activities for the society or the natural environment which are not just a reaction to legal enforcement and regulations or which would anyhow be expected for economic reasons as part of conventional business behavior. Secondly, the activity must create a positive business effector a positive contribution to the...
Original languageEnglish
Title of host publicationEncyclopedia of Corporate Social Responsibility
EditorsSamuel O. Idowu, Nicholas Capaldi, Liangrong Zu, Ananda Das Gupta
Number of pages8
Volume1
Place of PublicationBerlin/Heidelberg
PublisherSpringer
Publication date2013
Pages245-252
ISBN (print)978-3-642-28035-1
ISBN (electronic)978-3-642-28036-8
DOIs
Publication statusPublished - 2013

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