Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior

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Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior. / Hunecke, Marcel; Haustein, Sonja; Böhler, Susanne et al.

In: Environment and Behavior, Vol. 42, No. 1, 01.01.2010, p. 3-43.

Research output: Journal contributionsJournal articlesResearchpeer-review

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Hunecke M, Haustein S, Böhler S, Grischkat S. Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior. Environment and Behavior. 2010 Jan 1;42(1):3-43. doi: 10.1177/0013916508319587

Bibtex

@article{7a4d8699f5934ca9bc0ad7d2b8fd35f4,
title = "Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior",
abstract = "This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of three large German cities, constructs derived from an expanded version of the Theory of Planned Behavior were used to identify distinct attitude-based target groups. Five groups were identified, each representing a unique combination of attitudes, norms, and values. The groups differed significantly from each other with regard to travel-mode choice, distances traveled, and ecological impact. In comparison with segmentations based on sociodemographic and geographic factors, the predictive power of the attitude-based approach was higher, especially with regard to the use of private motorized modes of transportation. The opportunities and limits of reducing the ecological impact of mobility behavior on the basis of an attitude-based target group approach are discussed.",
keywords = "Environmental planning, Attitudes, Conservation-ecological-behavior, Ecological assessment, Target groups, Transportation",
author = "Marcel Hunecke and Sonja Haustein and Susanne B{\"o}hler and Sylvie Grischkat",
note = "Literaturverz. S. 37 - 41",
year = "2010",
month = jan,
day = "1",
doi = "10.1177/0013916508319587",
language = "English",
volume = "42",
pages = "3--43",
journal = "Environment and Behavior",
issn = "0013-9165",
publisher = "SAGE Publications Inc.",
number = "1",

}

RIS

TY - JOUR

T1 - Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior

AU - Hunecke, Marcel

AU - Haustein, Sonja

AU - Böhler, Susanne

AU - Grischkat, Sylvie

N1 - Literaturverz. S. 37 - 41

PY - 2010/1/1

Y1 - 2010/1/1

N2 - This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of three large German cities, constructs derived from an expanded version of the Theory of Planned Behavior were used to identify distinct attitude-based target groups. Five groups were identified, each representing a unique combination of attitudes, norms, and values. The groups differed significantly from each other with regard to travel-mode choice, distances traveled, and ecological impact. In comparison with segmentations based on sociodemographic and geographic factors, the predictive power of the attitude-based approach was higher, especially with regard to the use of private motorized modes of transportation. The opportunities and limits of reducing the ecological impact of mobility behavior on the basis of an attitude-based target group approach are discussed.

AB - This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of three large German cities, constructs derived from an expanded version of the Theory of Planned Behavior were used to identify distinct attitude-based target groups. Five groups were identified, each representing a unique combination of attitudes, norms, and values. The groups differed significantly from each other with regard to travel-mode choice, distances traveled, and ecological impact. In comparison with segmentations based on sociodemographic and geographic factors, the predictive power of the attitude-based approach was higher, especially with regard to the use of private motorized modes of transportation. The opportunities and limits of reducing the ecological impact of mobility behavior on the basis of an attitude-based target group approach are discussed.

KW - Environmental planning

KW - Attitudes

KW - Conservation-ecological-behavior

KW - Ecological assessment

KW - Target groups

KW - Transportation

UR - http://www.scopus.com/inward/record.url?scp=70450253180&partnerID=8YFLogxK

U2 - 10.1177/0013916508319587

DO - 10.1177/0013916508319587

M3 - Journal articles

VL - 42

SP - 3

EP - 43

JO - Environment and Behavior

JF - Environment and Behavior

SN - 0013-9165

IS - 1

ER -

DOI