Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior
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In: Environment and Behavior, Vol. 42, No. 1, 01.01.2010, p. 3-43.
Research output: Journal contributions › Journal articles › Research › peer-review
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TY - JOUR
T1 - Attitude-Based Target Groups to Reduce the Ecological Impact of Daily Mobility Behavior
AU - Hunecke, Marcel
AU - Haustein, Sonja
AU - Böhler, Susanne
AU - Grischkat, Sylvie
N1 - Literaturverz. S. 37 - 41
PY - 2010/1/1
Y1 - 2010/1/1
N2 - This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of three large German cities, constructs derived from an expanded version of the Theory of Planned Behavior were used to identify distinct attitude-based target groups. Five groups were identified, each representing a unique combination of attitudes, norms, and values. The groups differed significantly from each other with regard to travel-mode choice, distances traveled, and ecological impact. In comparison with segmentations based on sociodemographic and geographic factors, the predictive power of the attitude-based approach was higher, especially with regard to the use of private motorized modes of transportation. The opportunities and limits of reducing the ecological impact of mobility behavior on the basis of an attitude-based target group approach are discussed.
AB - This study analyzes the usefulness of an attitude-based target group approach in predicting the ecological impact of mobility behavior. Based on a survey of 1,991 inhabitants of three large German cities, constructs derived from an expanded version of the Theory of Planned Behavior were used to identify distinct attitude-based target groups. Five groups were identified, each representing a unique combination of attitudes, norms, and values. The groups differed significantly from each other with regard to travel-mode choice, distances traveled, and ecological impact. In comparison with segmentations based on sociodemographic and geographic factors, the predictive power of the attitude-based approach was higher, especially with regard to the use of private motorized modes of transportation. The opportunities and limits of reducing the ecological impact of mobility behavior on the basis of an attitude-based target group approach are discussed.
KW - Environmental planning
KW - Attitudes
KW - Conservation-ecological-behavior
KW - Ecological assessment
KW - Target groups
KW - Transportation
UR - http://www.scopus.com/inward/record.url?scp=70450253180&partnerID=8YFLogxK
U2 - 10.1177/0013916508319587
DO - 10.1177/0013916508319587
M3 - Journal articles
VL - 42
SP - 3
EP - 43
JO - Environment and Behavior
JF - Environment and Behavior
SN - 0013-9165
IS - 1
ER -