Alternating forms of lock-in: Publishing digital news in the path of a free content culture.
Research output: Contributions to collected editions/works › Article in conference proceedings › Research
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Alternating forms of lock-in: Publishing digital news in the path of a free content culture. / Rothmann, Wasko; Wenzel, Matthias; Wagner, Heinz Theo.
Proceedings of the European Conference on Information Systems (ECIS) 2014, Tel Aviv, Israel. Fort Worth, Texas : Association for Information Systems, 2014. (ECIS 2014 Proceedings - 22nd European Conference on Information Systems).Research output: Contributions to collected editions/works › Article in conference proceedings › Research
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TY - CHAP
T1 - Alternating forms of lock-in: Publishing digital news in the path of a free content culture.
AU - Rothmann, Wasko
AU - Wenzel, Matthias
AU - Wagner, Heinz Theo
PY - 2014/6/7
Y1 - 2014/6/7
N2 - The digitization of work and life has generated numerous market opportunities that remain untapped. The realization of strategic potentials of digitization is particularly difficult for path-dependent firms that are locked-in and perceive little scope of action to deviate from their established strategic patterns. In order to gain deeper insights into this phenomenon, we draw on qualitative data from the newspaper industry to explore how the scope of action evolves in lock-ins. We show that the scope of action continuously changes, as new market opportunities emerge and disappear. In particular, cognitive and normative barriers impede the realization of these strategic options until windows of opportunity close and the emergence of new market opportunities opens up new windows of opportunity that may be used to escape the established strategic pattern. Our research results provide several theoretical contributions, such as clarifying the role of digital technology for strategy development in lock-ins and providing empirical evidence for a continuously changing range of strategic options in lock-ins that alters the chances to break the path.
AB - The digitization of work and life has generated numerous market opportunities that remain untapped. The realization of strategic potentials of digitization is particularly difficult for path-dependent firms that are locked-in and perceive little scope of action to deviate from their established strategic patterns. In order to gain deeper insights into this phenomenon, we draw on qualitative data from the newspaper industry to explore how the scope of action evolves in lock-ins. We show that the scope of action continuously changes, as new market opportunities emerge and disappear. In particular, cognitive and normative barriers impede the realization of these strategic options until windows of opportunity close and the emergence of new market opportunities opens up new windows of opportunity that may be used to escape the established strategic pattern. Our research results provide several theoretical contributions, such as clarifying the role of digital technology for strategy development in lock-ins and providing empirical evidence for a continuously changing range of strategic options in lock-ins that alters the chances to break the path.
KW - Management studies
KW - digitization
KW - newspaper industry
KW - Path dependence
KW - windows of opportunity
UR - http://www.scopus.com/inward/record.url?scp=84905843073&partnerID=8YFLogxK
M3 - Article in conference proceedings
SN - 9780991556700
T3 - ECIS 2014 Proceedings - 22nd European Conference on Information Systems
BT - Proceedings of the European Conference on Information Systems (ECIS) 2014, Tel Aviv, Israel
PB - Association for Information Systems
CY - Fort Worth, Texas
ER -